ADFEST 2024, Asia-Pacific’s premier creative festival, has officially opened its doors at the PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. The three-day festival welcomes 747 delegates from 55 cities, promising insights, inspiration, and unforgettable experiences throughout a packed program of speaker sessions, exhibitions, and award presentations.
- – The Power of Human-AI Collaboration in Creativity
- – HI x AI: Cultivate Limitless Creativity at ADFEST 2024
Day 1 of ADFEST 2024 launched with a focus on the transformative power of “HI” – a theme centered on forging meaningful connections. Rey Tiempo of Game On + Adobo Magazine ignited the stage with “Say H.I. to Gaming X Marketing: Connecting with Asia’s Gaming Communities.” Tiempo’s session explored the boundless creative and branding opportunities within gaming, demonstrating strategies for tapping into this vibrant and ever-evolving space.
Nicole Ingra of Ingra Labs followed, presenting “Beyond Tech: Timeless Catalysts for Creative Success.” Her talk dissected the fundamentals of human communication, connection, and creativity in a world where technology is a constant state of flux.
Storytelling took center stage as Saffaan Qadir and Kyungsin Kim of Paulus presented “Alchemy in 3D: Crafting the Future of Digital Narratives.” This insightful session explored the democratization of technology, personalized content, and the intersections of reality and digital artistry in the future of narrative design.
Sonic branding took center stage in Ralph van Dijk and Junya Terui’s (Massive Music) session “Sonic Exploder: Building an Audio Icon.” The presentation delved into case studies from TikTok and Lazada, exploring the power of sound in establishing iconic brand identities.
The ever-present influence of AI sparked a lively discussion in “AI: Ad Industry Friend or Foe?” Moderated by Guan Hin Tay (BBDO Singapore), with Laurent Thevenet (Publicis Groupe), Karla Henwood (Squeak E. Clean Studios), and Tyrone Estephan (T&DA) sharing perspectives on the intricate relationship between artificial intelligence and the creative industries.
Nikola Stefanović of The Mill presented “The Art of Authentic Connections: Digital Persona Revolution 2.0,” examining the possibilities of technology in fostering human connection.
Additional highlights included Christian Greet (Cirkus) hosting “Clash of the Titans: AI vs Creative,” exploring the ongoing rivalry between artificial and human creativity. In a poignant session, Jolene Huang, Dave Drilon, and Dr. Kathleen Recto addressed workplace well-being and cancer awareness in the APAC region, outlining the collaborative efforts of Publicis Groupe, PMAP, and AC Health.
With the battle between human and machine intensifying, Valerie Madon (McCann Worldgroup) offered insights into groundbreaking AI-powered campaigns in her session “Battle of Talents: Human vs Machine.” Day 1 concluded with the thought-provoking “Asia Rising” panel, moderated by Bongkot Charoentham (SPA-HAKUHODO) and Mike Chuthakieo (88rising), showcasing the transformative power of Asian voices, talents, and narratives on the global stage.
Alongside these dynamic main stage presentations, ADFEST 2024 boasts an extensive program on its Breakout Stage, along with interactive workshops, the ADFEST Production Hut, the Lotus Royale Lounge, and numerous opportunities for networking, mentorship, and celebration.
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