JSP celebrates 70 years of the Suphap Soth brand. Ready to transform the organization towards sustainability With mission 3 Best The best of the best ingredients. The best in product development from in-depth research. and the best production process that meets export standards Ready to launch the first presenter “Mae Eed Duangjai Hathaikarn” to hit the elderly market with rice bran black sesame oil products Targeting total sales of 750 million baht, 250,000 jars per month, believed to close 2024 past 3,000,000 million jars, emphasizing the readiness of 5 businesses, factories producing quality medicines Dialysis solution production factory Research and development company Factory producing cosmetics and dietary supplements and Thai traditional medicine clinic

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Mr. Phisanu Daengprasert, Chief Sales and Marketing Officer, JSP Pharmaceutical Industry (Thailand) Public Company Limited (JSP), said that from the 2024 sales target of 750 million baht, It is considered a goal that is not too challenging. Due to signs of growth in Own products Brand is going well. and continues to increase Especially since the outbreak of COVID-19, people have given importance to natural remedies instead of using chemical medicines. As a result, OEM and Own businesses Brand in the dietary supplement product segment has grown significantly. On average over the past 5 years, annual growth has been 17 %.

The top 5 products that received the highest response were: 1. Rice bran black sesame oil 2. 4mix oil 3. Fish oil 4. Spirulina and 5. Altimus

The factors supporting the outstanding growth of these products come from 3 factors:

1. Contains natural ingredients Gives a feeling of safety and comfort, similar to eating in everyday life, thus responding to the trend of reducing the use of chemical drugs.
2. Structure of the elderly society This is a group that is beginning to have health problems such as knee pain, dry skin, insomnia, etc.
3. The price is more affordable than chemical drugs imported from abroad.

As for JSP’s marketing strategy, This year on the occasion of its 70th anniversary. The JSP brand will begin marketing more. By using a presenter To make the market more widely aware of the product This year it was launched. Mother Eid Duangjai Hathaikan  is the first presenter of Suphap Osot’s rice bran black sesame oil product to penetrate the elderly market. In an era where Thailand is moving towards an aging society. A reflection of JSP being a service provider that has been with Thai society for a long time.

Including the product, black sesame oil, rice bran, Suphap Osot is a product that has properties. Take care of your joints and knees Therefore, it is the first product of JSP to be introduced as a flagship product this year. Because it reflects the quality of JSP that is easily accessible. But it still has various properties. Until it is the number one product in the hearts of consumers today, monthly sales are 250,000 jars per month. And this year’s sales target is 3,000,000 jars. Distributed through a partner TV Home Shopping Over 13 channels such as TV Direct, True Shopping, RS Mall, O Shopping and leading e-Marketplace channels.

Mr.Sittichai Daengprasert, President of JSP Pharmaceutical Industry (Thailand) Public Company Limited (JSP), revealed that 2024 is an important step for JSP and has been in Thai society for 70 years. From the first day it was founded in the form of a traditional drug store under the name “Angguan Heng Suphap Osot Department Store” in 1951, from only 2 drugstores it has developed continuously. Until it became a factory for modern and traditional medicine. that meets GMP standards and has expanded its business to Cosmetics production factory Dietary supplements for people and animals Including expanding into a complete health business, including a research and development company, a dialysis solution production company, a medicine dispenser, and a Thai traditional medicine clinic, etc. Currently, JSP is a service provider with a business covering upstream.

On the occasion of the 70th anniversary of the Suphap Osot brand, JSP has set a goal to be the best in 3 areas. Or the 3 Best, which will be an important mission for JSP to maintain quality worthy of the reputation it has accumulated over the past 70 years:

1.The Best Ingredients: Every product in the JSP group guarantees the best quality ingredients.
2.The Best Research and DevelopmentJSP Group’s products are developed from in-depth research. From the most modern laboratories Bring out the value of Thai ingredients to truly stand out.
3.The Best Production Standard, produced by JSP’s GMP standard quality factory that is supported from all regions of the world.

Create confidence among consumers to receive products that are safe and meet standards. From these 3 missions, JSP will transform the organization towards sustainability and pass on this sustainability to every unit of society through conducting business under 5 companies as follows.

1.JSP operates a development business. Produces and sells modern medicines, traditional medicines, herbal products and complete dietary supplements with an income structure that comes from both own brand products and income from contract production or OEM. Currently, income from both sides has a proportion of 40 % and 60 %

2.Grace Water Med Company Limited (GWM) operates a dialysis solution factory (A-B). Solution) Manufacturer and distributor of solutions for dialysis patients. Artificial dialysis machines, dialysis needles, and other medical equipment related to dialysis. In addition, GWM also holds shares in Varee Medical Company Limited operates the business of installing water systems and selling water filtration equipment and installing pure water systems.

3. CDIP (Thailand) Company Limited (Public) or CDIP engages in the business of contracting academic research in laboratories, testing and analyzing scientific results, including organizing training and seminars, and advising on applications. Research and Development Funds In addition, CDIP has invested in Medis Corporation Limited (MEDIS), the owner of the 24-Hour Medicine Dispenser Platform.

4. Care Sutic Company Limited provides innovation center services that include research and development centers as well as contract manufacturing (OEM) of cosmetic products, including dietary supplements for people and pets, covering both pets in the home. Such as dogs and cats, pets used for competition and competition, such as fighting cocks, race horses, beautiful birds, etc.

5. Suphap Osot Saha Clinic, a clinic providing treatment with traditional Thai medicine for people with chronic disease problems, diabetes, blood pressure, muscles, gas, joint pain, skin and allergies. The company aims to open 10 branches within 5 years. To provide another channel for the general public to access and try JSP’s Own Brand products.

As for business goals for 2024, JSP expects to have total revenue of not less than 750 million baht. And in the future, if more businesses can be merged, the revenue target may increase to more than 200 million baht per year.