Merz Aesthetics Thailand, a company known for world-class aesthetics beauty innovations and the sole importer and distributor of Ultherapy technology in Thailand, organized the ‘Ultherapy Seenomenon Fest’ for the first time, showcasing the beauty phenomenon firsthand in Bangkok and Chiang Mai. The event emphasized the success of Ultherapy, a skin-tightening innovation with over 2.6 million treatments worldwide and 600 devices installations covering all 46 provinces of Thailand. Targeting the younger generation eager to boost the quality of their facial skin, the event aimed to promote confidence and individuality, enhancing facial looks to create new opportunities in their lives.
Kittiwan Rattanachandr, Vice President of Merz Aesthetics Thailand and Singapore, stated that as we enter the 9th year of Merz Aesthetics Thailand, we are steadfast in driving communication strategies to continuously build confidence among Thais under the theme ‘Confidence To Be,’ supporting everyone to look better, feel better, and live better. We believe that everyone has their own form of confidence. These beliefs have made us a leader in the global medical aesthetics market.
One of our success stories is being the leader in non-surgical face lifting through the Ultherapy® brand, the only skin tightening microfocused ultrasound innovation with real-time skin visualization, with over 2.6 million treatments worldwide. This success stems from our ability to tailor procedures to suit each individual’s unique holistic beauty and personality, attracting popularity and rapidly expanding our customer base across all demographics, especially among Generation Y and Z.
For Thailand, the overall beauty and healthcare market overview for the year 2023 showed an average growth rate of 16.6% annually until the year 2027. The medical and beauty business remains one of the top 10 thriving industries consecutively for the 9th year, according to data from the Thai Chamber of Commerce University. This year, it ranks as the second-highest growth rate, aligning with the rapid growth of Merz Aesthetics Thailand, led by Ultherapy, which has maintained its market leadership in skin tightening throughout. The success is further affirmed by the significant increase in Ultherapy device installations, reaching 600 units covering all 46 provinces of Thailand. Thailand is considered a crucial market in the Asia-Pacific region, ranking second after South Korea in purchasing power, market size, and response to beauty trends and self-care through procedures.
“To express gratitude to the Thai people for their trust in the brand and for being part of the success of Ultherapy as the leading face-lifting brand, we organized the ‘Ultherapy Seenomenon Fest,’ a beauty phenomenon that can be witnessed with the naked eye. The event took place in Bangkok from April 25th to 27th, 2024 from 11:00 AM to 8:00 PM at Block I, Siam Square, and in the Northern region from May 17th to 18th, 2024 from 5:00 PM to 8:00 PM at Central Festival Chiang Mai.
This event aimed to celebrate our success together and raise awareness among the younger generation known to take care of themselves. Participants had the opportunity to experience the uniqueness of Ultherapy®, the only skin tightening microfocused ultrasound innovation with real-time skin visualization, resulting in firmer, more defined facial contours and improved skin appearance, looking youthful for up to 1 year with results varying depending on each individual’s skin condition.”
The Ultherapy Seenomenon Fest is focused on creating a collaborative experience for the target audience through various activity booths under the concept of “SEE “, to reinforce the strengths of the Ultherapy® brand, the only skin tightening microfocused ultrasound innovation with real-time skin visualization, including: 1. Check-in: Register for the event and add LINE @MerzBeautyConnect to receive free popcorn. 2. SEE & TOUCH Game Booth: Match images within a set time. 3. SEE STEP Game Booth: Showcase dance steps and dance along to the music. 4. SEE YOURSELF strike a pose and post photos in your style.
Moreover, when collecting points from all booths and posting event photos with the hashtag #UltherapySEENOMENON on your social media and making them public, participants will receive Lemon Fizz; the special drink and have a chance to get a discount of 3,000 Baht for Ultherapy treatments (limited quantity). Additionally, the event also had celebrity appearances, including the popular actors; Suppasit Jongcheveevat, Pakorn Thanasrivanitchai, and famous singer; Tanont Chumroen and the idol girl group; Pretzelle, to maximize vibrancy to the event in Bangkok. In Chiang Mai, waiting to meet Pittaya Saechua and Kantapon Jindataweephol, and the idol group from PROXIE.
