BUZZEBEES, Thailand’s leading Digital Engagement and Loyalty Platform, announces its successful transformation into the digital age with the launch of Mediabuzz, an Affiliate Marketing platform that generated over 2.2 billion baht in sales last year. The company is aiming for sales to exceed 4 billion baht this year.
Ms. Nattida Sanguansin, Managing Director and Co-founder of BUZZEBEES, said, “In 2024, we are focusing on three main strategies: utilizing AI technology to develop our platform, expanding e-commerce services, and creating engagement through Mediabuzz.”
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Mediabuzz is a platform that helps brands and stores increase sales through Influencer Marketing by using data and AI to create highly effective advertising models. Currently, Mediabuzz has over 20 million followers and can generate a return on ad spend (ROAS) of up to 100 times.
In addition to Mediabuzz, BUZZEBEES has also been successful in providing E-Commerce Enabler services, which help brands and stores manage their e-commerce businesses comprehensively. In 2023, BUZZEBEES generated over 1 billion baht in sales for its clients in the e-commerce market.
BUZZEBEES continues to expand its business. Recently, it developed the BEES’ BENEFIT platform to expand the B2E (Business to Employee) market in Thailand and has closed deals with several international companies to achieve its goal of ‘CONNECTING THE WORLD’ to create the largest business ecosystem in Southeast Asia.
Strong Financial Performance
BUZZEBEES has experienced continuous growth, with revenues of 921 million baht, 1.142 billion baht, 1.751 billion baht, and 1.980 billion baht in 2020-2023, respectively.
“Although this year presents economic challenges, we remain committed to innovating and continuously developing our platform to help businesses of all sizes grow sustainably,” said Ms. Nattida Sanguansin.
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