BANGKOK – EGG Digital, a leading Data Science and Digital Marketing company in Thailand, has unveiled its latest solution, “Customer 720 Dataverse.” This innovative tool is set to transform how businesses utilize data insights,providing a 720-degree view of customers and empowering organizations to make more informed strategic decisions.
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According to Mr. Voraphat Ngamjetvorakul, General Manager of Business Analytics & Development at EGG Digital,”Customer 720 Dataverse” combines EGG Digital’s expertise in Data Science, AI, and Machine Learning with both internal and external data insights (First-party and Second-party Data). This integration creates a comprehensive and accurate view of customers and the market.
3 Core Pillars of Customer 720 Dataverse
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Data Availability & Insights: Collects and analyzes data from various sources, including internal data such as sales, customer information, and consumer behavior, as well as external data like telecommunications, retail, and social media data. This ensures comprehensive and accurate insights. The data also undergoes a Data Enrichment process to enhance its completeness and accuracy.
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Analytics & Consultation: Utilizes advanced analytical tools such as Segmentation, Sentiment Analysis, and Geo-spatial Analysis, coupled with expert consultation. This helps businesses understand and effectively utilize data.EGG Digital also offers industry-specific tools like Retail Studio, Assortment Studio, Promotion Studio, and Customer Studio for retail businesses, as well as Credit Scoring, 720 Dataverse, Persistency Improvement, and Personalization for finance and insurance businesses.
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AI & Advanced Technologies: Employs AI and Machine Learning technologies to build models and forecast trends, enabling businesses to make accurate and timely decisions. Examples include using AI for Business Forecasting to predict sales or utilizing Geo Analytics for spatial data analysis.
“Customer 720 Dataverse” Caters to All Industries
Mr. Voraphat emphasizes that this solution is applicable across various industries, including retail, finance, automotive,real estate, and media. The goal is to help businesses achieve the following:
- Increase sales: By understanding customer needs and behaviors in-depth, businesses can offer tailored products and services.
- Reduce costs: By improving operational efficiency and minimizing losses from incorrect decisions.
- Mitigate risks: By accurately predicting business trends and risks, businesses can prepare for various scenarios.
- Enhance operational efficiency: By utilizing data insights to improve work processes and resource allocation.
- Gain a competitive advantage: By better understanding the market and competitors, businesses can develop products and services that meet customer needs more effectively.
“Customer 720 Dataverse” Marks a Significant Step for EGG Digital
The launch of this solution is a significant step for EGG Digital, solidifying its position as a leader in Data Science and Digital Marketing in Thailand. The company is committed to continuous development of technology and services to help Thai businesses achieve sustainable growth in the digital age.
Data Analytic Market in Thailand: Opportunities and Challenges in the Data Age
The Data Analytic market in Thailand is experiencing rapid growth, driven by:
- Digital transformation: Businesses are adapting to the digital age, generating massive amounts of data and creating a demand for data analysis to leverage business benefits.
- Technological advancements: Data Analytic technologies like AI, Machine Learning, and Big Data are evolving rapidly, making data analysis more efficient and accurate.
- Increased business competition: Businesses need to utilize data to understand customers, develop products and services, and make effective business decisions to stay competitive.
Opportunities in the Data Analytic Market:
- Growing demand: The demand for Data Analytic services in Thailand is expected to increase continuously,especially among small and medium-sized enterprises (SMEs) that are starting to recognize the importance of data in driving their businesses.
- Industry expansion: Various industries such as retail, finance, manufacturing, and services are adopting Data Analytic to improve efficiency and competitiveness.
- Government investment: The government is prioritizing the development of Data Analytic and investing in data infrastructure and technology.
Challenges in the Data Analytic Market:
- Talent shortage: Thailand still lacks skilled professionals in Data Analytic, leading to high competition for talent and higher salaries.
- Limited understanding: Many businesses lack understanding of Data Analytic and its benefits, hindering the full utilization of Data Analytic.
- Security concerns: The collection and analysis of large amounts of data raise concerns about data privacy and security.
Future Trends:
- Data Analytic will become a crucial part of business: Businesses will increasingly rely on Data Analytic for decision-making to remain competitive.
- Growth of Data Analytic as a Service (DaaS): Businesses will turn to DaaS providers due to its convenience,speed, and cost-effectiveness compared to building in-house Data Analytic teams.
- Increased adoption of AI and Machine Learning: AI and Machine Learning will play a significant role in data analysis and complex model creation, leading to more accurate and effective insights.
Overall, the Data Analytic market in Thailand has high growth potential but also faces challenges. Businesses that can adapt and effectively utilize Data Analytic will gain a competitive advantage and achieve sustainable growth in this data-driven era.
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