LG Electronics (Thailand) Co., Ltd. reinforces its position as a leader in the premium TV market and a global innovator in OLED TVs for 11 consecutive years with the launch of its latest 2024 TV lineup. Leading the lineup is the ‘LG SIGNATURE OLED M4’ (OLED97M4), a 97-inch wireless TV, the world’s first to offer 4K 120Hz wireless audio and video streaming through the Zero Connect Box.
This innovation embodies the concept of ‘Freedom to Design Your Own Space,’ allowing consumers to place the TV freely anywhere in their homes. The launch also underscores LG’s confidence in the continued growth of the premium TV market in Thailand.
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The 2024 OLED TV lineup consists of four series: LG SIGNATURE OLED M4 (97 inches), LG OLED evo G4, LG OLED evo C4, and LG OLED B4, ranging in size from 48 to 97 inches. The 2024 QNED TV lineup also includes four series: LG QNED91TSA (MiniLED), QNED89TSA, QNED86TSA, and QNED80TSA, ranging in size from 55 to 98 inches, catering to the diverse needs of modern consumers.
Commitment to TV Innovation
Mr. Sunghan Joong, Managing Director of LG Electronics (Thailand) Co., Ltd., stated, “We are proud to introduce the LG SIGNATURE OLED M4, the world’s first wireless OLED TV, to the Thai market. This marks a significant milestone in our 11th year as a global leader in OLED TV innovation.
The LG SIGNATURE OLED M4 is a testament to our commitment to pushing the boundaries of innovation and delivering exceptional viewing experiences. With its wireless capabilities and sleek design, this TV seamlessly integrates into modern homes, aligning with LG’s ‘Life’s Good’ vision of creating a better future for consumers.”
Thailand TV Market Share Goals
Mr. Amnat Singhachan, Head of Marketing at LG Electronics (Thailand) Co., Ltd., added, “We understand the ever-changing needs of Thai consumers. Holding the leading position in the premium TV market for 11 consecutive years reflects our dedication to innovation. We are confident in maintaining our leadership with a 60% share in the OLED TV market and 20% in the overall TV market in Thailand this year. We have set a growth target of 30% for OLED TVs in 2024.
The LG SIGNATURE OLED M4, as a high-end TV offering the ultimate entertainment experience through wireless audio and video streaming, is expected to excite the market and receive a positive response from OLED TV enthusiasts in Thailand. With the premium TV market in Thailand continuing to grow and accounting for 15% of the total TV market, we are confident in meeting the increasing demand for cutting-edge TV technology.”
Continued Development of TV Technology
Mr. Amnat Singhachan also emphasized the importance of continuous development in TV technology, highlighting the integration of various technologies such as a substantial investment in OLED production facilities, in-house developed processors, and the AI-powered webOS operating system to deliver the best viewing experience. LG also collaborates with partners to develop applications and services on the webOS platform, providing users access to diverse, high-quality content.
LG envisions AI playing a crucial role in enhancing the TV viewing experience in the future. AI will help personalize picture and sound settings for each individual and assist in discovering interesting content. AI can also be applied to other TV functions, such as voice control or gesture commands.
2024 New TV Highlights
- α11 AI Processor: Enhances picture and sound clarity and realism.
- AI Picture Pro and AI Sound Pro: Elevates the viewing experience with AI technology.
- webOS 24 Operating System: Supports updates for up to 5 years, ensuring your TV stays up-to-date.
- Pricing and Availability: LG SIGNATURE OLED M4 (97 inches) is priced at 1,099,990 baht. Other OLED and QNED models range from 28,990 to 999,990 baht and are available at LG dealers nationwide.
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