BANGKOK – Thai Honda, the leading motorcycle manufacturer in Thailand, continues to dominate the AT motorcycle market with the launch of two new models: the New Honda Forza350 and the Honda Scoopy Hello Kitty Limited Edition. The unveiling took place at the “Thai Honda Move Forward Together: Press Conference 2024.”
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Under the concept “BEYOND THE EXCEPTIONAL,” the New Forza350 boasts a premium sport design and cutting-edge technology. The 5-inch TFT display connects to the Honda RoadSync application, allowing voice control via smartphone, and features a multi-function controller button.
“The New Forza350 merges a digital lifestyle with exceptional technology, catering to the modern generation who seek convenience and safety in their riding experience,” said Mr. Yuichi Shimizu, President of Thai Honda Mfg. Co., Ltd.
Scoopy Hello Kitty Limited Edition: Unstoppable Cuteness
To celebrate Hello Kitty’s 50th anniversary, Thai Honda introduces the Honda Scoopy Hello Kitty Limited Edition,limited to 2,000 units. The scooter features adorable character designs, a prominent 3D Emblem bow, a 50th-anniversary logo, and a unique Serial Number.
“The Scoopy Hello Kitty Limited Edition blends the iconic nature of two brands, creating a motorcycle that is not only a ride but also a fashion statement for Hello Kitty fans,” added Mr. Shimizu.
Thai Honda Continues to Lead the AT Motorcycle Market
Despite a slowdown in the Thai motorcycle market in the first half of the year, Thai Honda maintains its leadership in the AT motorcycle segment with continuous sales growth. The company aims to sell 1.36 – 1.40 million units in 2024,focusing on growth in the AT segment.
“We are committed to developing motorcycles that meet the needs of the new generation, offering modern technology and innovations to enhance the lives of Thai people,” concluded Mr. Shimizu.
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