Bangkok, Thailand – NTT DATA, a global leader in IT services and digital business, today announced the release of its “Global GenAI Report: How organizations are mastering their GenAI destiny in 2025.” The study, which surveyed over 2,300 business leaders across 34 countries, reveals that organizations worldwide are moving beyond the experimental phase of generative AI (GenAI) and making significant investments to drive long-term business performance.
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The report found that almost all organizations surveyed have already invested in GenAI, with 83% (and a striking 94% in Asia Pacific) having established expert or robust GenAI teams. This highlights a clear commitment to integrating GenAI into their operations.
“The future is clear: Generative AI is not just a tool, it’s a transformational force,” said Yutaka Sasaki, President and CEO of NTT DATA Group. “As we move beyond experimentation, the tension emerges: move too fast and we risk unintended consequences; move too slow and we fall behind. Getting GenAI right is not optional. That’s why we offer a blueprint to help our clients seize the power of GenAI for sustainable success.”
GenAI: Key to Future Business Success
Two-thirds of C-suite executives surveyed believe that GenAI will be a “game-changer” within the next two years, with the potential to significantly improve:
- Efficiency and Productivity: Automating repetitive tasks and augmenting human capabilities.
- Sustainability: Analyzing data to optimize resource consumption and reduce environmental impact.
- Compliance: Ensuring adherence to regulations and ethical guidelines.
- Business Processes: Streamlining operations in areas like customer service, supply chain management, and product development.
- Security: Enhancing cybersecurity measures and threat detection.
- Employee Experience: Creating more engaging and productive work environments.
Global GenAI Investment on the Rise
- 97% of CEOs (99% in Asia Pacific) anticipate a material impact from GenAI on their business.
- 99% of organizations globally (and in Asia Pacific) plan to increase their investment in GenAI.
- 83% (86% in Asia Pacific) have a well-defined GenAI strategy, but 51% (49% in Asia Pacific) have yet to fully integrate it with their business plans.
Challenges and Opportunities in GenAI Adoption
While the potential of GenAI is vast, organizations also face challenges in its adoption:
- Legacy Infrastructure: 90% (91% in Asia Pacific) see legacy infrastructure as a barrier to effective GenAI deployment.
- Skills Gap: 67% (64% in Asia Pacific) express concern about employees lacking the necessary skills to work with GenAI.
However, organizations are also optimistic about the opportunities GenAI presents:
- Cloud Solutions: 96% (97% in Asia Pacific) of CIOs and CTOs believe cloud solutions are the most viable way to support GenAI applications.
- Workflow Optimization: 96% (97% in Asia Pacific) are exploring how GenAI can improve workflows and employee support processes.
NTT DATA Emphasizes GenAI’s Importance in the Technology-Driven Economy
“This is a pivotal moment in world history as GenAI is shaping up to be a defining force in our technology-driven economy,” said Abhijit Dubey, Chief Executive Officer, NTT DATA, Inc. “In supporting and driving this next era, NTT DATA feels a deep sense of responsibility to our clients, our people and our society to ensure that everything we design, implement, deploy and manage is resilient, capable and responsible.”
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