Bangkok, Thailand – NATUR Corporation, a leading innovator in baby products, has launched NATUR INFINIT, a groundbreaking “one size” nipple designed to simplify feeding for babies of all ages. This innovative nipple features the On-Demand Flow Rate (ODFR)™ system, allowing babies to self-regulate their milk intake and eliminate the need for parents to constantly change nipple sizes.
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Thawee Eksuwancharoen, Chairman of the Executive Board of Natur Corporation, emphasized the company’s commitment to developing high-quality products that meet the evolving needs of mothers and babies. He stated, “NATUR INFINIT addresses a common pain point for new parents – the confusion and hassle of choosing the correct nipple size. Our ‘one size fits all’ approach simplifies the feeding process and provides a more natural and comfortable experience for babies.”
The ODFR™ system’s multiple C-slit design ensures a consistent flow while reducing colic and preventing drips. The nipple’s soft, smooth texture mimics the feel of natural breastfeeding, further enhancing the baby’s comfort.
This launch comes amidst a growing trend of breastfeeding globally, with UNICEF reporting an increase in exclusive breastfeeding rates for infants under six months. While Thailand’s rate remains below the WHO target, NATUR aims to support breastfeeding mothers with innovative products like NATUR INFINIT.
Key Features and Benefits of NATUR INFINIT:
- ODFR™ System: The unique C-slit design allows babies to regulate milk flow according to their own sucking strength, mimicking the natural breastfeeding experience. This system also minimizes air intake, reducing colic and discomfort.
- One Size for All Ages: NATUR INFINIT grows with your baby. From newborns to older infants, this single nipple size accommodates different developmental stages and sucking patterns, eliminating the need for parents to purchase multiple nipple sizes.
- Mimics Natural Breastfeeding: The nipple’s ultra-soft, smooth texture provides a familiar feel for babies transitioning between breast and bottle, ensuring a comfortable and natural feeding experience.
- Anti-Colic Valve: The advanced twin anti-colic valves prevent air bubbles from forming in the milk, minimizing colic, gas, and spit-up.
- Leak-Proof Design: The innovative design ensures a secure seal, preventing leaks and spills, even when the bottle is tilted or shaken.
- Hygienic and Easy to Clean: Made from high-quality, BPA-free materials, NATUR INFINIT nipples are easy to clean and sterilize, ensuring optimal hygiene for your baby.
NATUR INFINIT has already made its public debut at the Thailand Baby & Kids Best Buy event, generating positive feedback from parents. The company plans to further strengthen its research and development efforts and enhance its CRM system to better understand customer needs.
Despite increasing competition in the baby product market, NATUR remains confident in its commitment to innovation and international quality standards. The company’s recent win of the Mommy’s Choice: Best Baby Bottle & Nipple Product award at the Amarin Baby & Kids Awards 2024 further solidifies its position as a trusted brand among Thai mothers.
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