Ford Thailand makes a splash at the 46th Bangkok International Motor Show with the unveiling of the rugged and stylish Everest Sport Special Edition. Priced at 1.619 million baht, it leads a strong lineup featuring the return of the Ranger Sport 4×4 and enticing promotions across the Ford range.
Bangkok, Thailand – Ford Thailand is reinforcing its commitment to delivering powerful, versatile, and stylish vehicles with the debut of the Ford Everest Sport Special Edition at the 46th Bangkok International Motor Show. The event, held at booth A2 in the IMPACT Challenger Hall, Muang Thong Thani, from March 26 to April 6, 2025, showcases Ford’s impressive lineup and offers exclusive deals to Thai customers.
Spotlight on the Everest Sport Special Edition: Bold Design Meets Performance
The star of Ford’s presentation is undoubtedly the Everest Sport Special Edition. This new variant of the popular PPV (Pickup Passenger Vehicle) elevates the Everest’s already robust presence with a distinctively sporty and aggressive aesthetic. Black accents throughout the exterior emphasize its adventurous character.
Under the hood, the Everest Sport Special Edition boasts a 2.0-liter single-turbo diesel engine, delivering a potent 170 horsepower and 405 Nm of torque. This power plant is paired with a smooth-shifting 6-speed automatic transmission, ensuring a responsive and engaging driving experience. The vehicle is packed with intelligent technologies and a comprehensive suite of features designed for comfort, convenience, and safety.
Available in two striking colors – Snowflake White Pearl and Aluminum Metallic – the Everest Sport Special Edition is priced at 1,619,000 baht. Launch promotions include a special 0.99% interest rate and complimentary first-class insurance, making it an even more attractive proposition.
The Return of the Ranger Sport 4×4: Versatility for Every Adventure
Responding to popular demand, Ford is also reintroducing the Ranger Sport 4-door 4×4 pickup. This versatile truck caters to both off-road enthusiasts and those seeking a capable and stylish vehicle for everyday urban driving.
The Ranger Sport 4×4 is being offered at a special price of 1,049,000 baht (reduced from the regular price of 1,089,000 baht) and includes free first-class insurance, presenting exceptional value for customers.
A Comprehensive Lineup and Irresistible Offers
Beyond the headline reveals, Ford is showcasing a comprehensive range of its most popular vehicles at the Motor Show, including:
- Ford Ranger Raptor: The ultimate performance pickup, embodying Ford Performance DNA.
- Ford Ranger Wildtrak: Equipped with a powerful V6 engine for unparalleled capability.
- Ford Ranger Stormtrak: Featuring unique and stylish design elements.
- Ford Ranger XLS: A 4-Door Hi-Rider Automatic Transmission model at a special price of 799,000 baht.
To further entice buyers, Ford is offering a range of special end-of-quarter campaigns, available both at the Motor Show and at Ford dealerships nationwide. These include:
- Ford Ranger Wildtrak 3.0L V6: 0% interest and 50,000 baht worth of accessory support.
- Ford Ranger Raptor 2.0L Diesel: A special price of 1,699,000 baht (down from 1,804,000 baht).
- Ford Everest Trend: A special price of 1,249,000 baht (down from 1,397,000 baht).
- Ford Everest Platinum: A special interest rate of 1.99% and free first-class insurance. Existing Ford customers receive a complimentary Ford Care Gold+ program (7-year coverage), while new customers can purchase it for a discounted price of 36,050 baht (from 66,050 baht).
All Ford vehicles come with a standard 5-year/150,000 km warranty. As a special bonus, any Ford vehicle booked during the show comes with a complimentary premium Ford suitcase valued at 3,900 baht.
Engaging Content Creators with the “Ford Live Studio”
Adding another layer of excitement to its Motor Show presence, Ford is introducing the “Ford Live Studio.” This state-of-the-art live streaming studio provides a platform for content creators to produce exclusive Ford-related content, free of charge, throughout the event. This initiative highlights Ford’s commitment to engaging with digital audiences and embracing new forms of media.
Ratthakarn Jutasen, managing director, Ford Thailand, stated, “Ford prioritizes customer feedback and remains committed to developing products that truly meet customer needs. The launch of the Ford Everest Sport Special Edition reinforces this commitment by combining style and performance to cater to diverse lifestyles. We’re also reintroducing the Ford Ranger Sport 4-door 4×4 pickup in response to demand for both off-road and urban use at an exceptional value. This 46th Motor Show represents one of the best opportunities of the year for customers to own a Ford with special offers that allow them to experience superior driving performance.”
Ford Thailand’s presence at the 46th Bangkok International Motor Show is a powerful statement of the brand’s commitment to the Thai market. With the exciting debut of the Everest Sport Special Edition, the return of the Ranger Sport 4×4, a compelling lineup of vehicles, and attractive promotional offers, Ford is poised to capture the attention and business of Thai auto enthusiasts. The “Ford Live Studio” further demonstrates Ford’s forward-thinking approach to customer engagement.
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