Volvo Car Thailand is setting a new benchmark for the premium mid-size SUV segment with the launch of the refreshed Volvo XC60 at the Thailand International Motor Expo 2025. The model’s key innovation for the modern executive is a significant upgrade to the in-car experience, notably featuring a new-generation infotainment system with Google built-in.
This integration promises a highly responsive, connected, and safe environment, blending advanced technology with Scandinavian human-centric design, which is critical for today’s mobile business professional.
Mr. Chris Wailes, Managing Director of Volvo Car Thailand and Malaysia, commented that the XC60 has historically been their top-selling model globally. He stated, “The refreshed Volvo XC60 sets a new benchmark for mid-size SUVs… These updates ensure a more enjoyable and exclusive driving experience, with the car continually improving over time through over-the-air updates. The refreshed Volvo XC60 also plays a key role in our electrification strategy, offering pure electric driving with the reassurance of a combustion engine for those not quite ready to go fully electric”.
Feature Spotlight: The Connected Office on Wheels
The integration of Google built-in marks a major leap forward, transforming the XC60’s cabin into a seamlessly connected professional space, addressing the growing demand for productivity amenities and digital services in premium vehicles.
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Blazing-Fast Infotainment: The new system is powered by the next-generation Snapdragon Cockpit Platform, making it more than twice as fast as the outgoing system with ten times faster graphics generation. This ensures instantaneous responsiveness for business applications and navigation.
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Intuitive User Experience: The updated, new-look user experience is centred around a larger 11.2-inch free-standing central touchscreen (up from 9-inch). This larger, crystal-clear display provides a clearer interface for using features like Google Maps for real-time traffic updates and optimal route planning, and the Google Assistant for hands-free operations, reducing driver distraction—a significant safety benefit.
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Access to the Google Ecosystem: With Google built-in, executives gain access to Google Play to download their favourite apps for music, podcasts, or even productivity, extending the digital ecosystem from their smartphone to their vehicle. The system also enables Over-The-Air (OTA) updates, ensuring the car’s software continuously improves over time.
Electrified Performance and Economic Value
Targeting the eco-conscious and performance-driven executive, the refreshed XC60 is introduced with the powerful T8 AWD Plug-in Hybrid Powertrain.
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Exceptional Power Output: The sophisticated dual-motor configuration delivers a total system output of 462 horsepower and 709Nm of torque. This enables a 0 to 100 km/h acceleration in a rapid 4.8 seconds.
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Pure Electric Range: The 18.8 kWh battery pack provides a substantial pure electric driving range of up to 89 km*. This feature is particularly valuable for daily city commutes, offering significant fuel savings and reduced emissions, aligning with corporate sustainability goals.
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Strategic Pricing and Availability: The refreshed XC60 Ultra T8 Plug-in Hybrid Bright is available for booking and immediate delivery at THB 3,590,000.
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Exclusive Motor Expo Offers: For business fleets and individual buyers, Volvo Car Thailand is providing special benefits of up to THB 600,000 on selected plug-in hybrid models. Additional privileges include free first-class car insurance for up to 3 years and free aftersales services, such as a 3-year/100,000 km warranty and an 8-year/160,000 km warranty on the high-voltage battery. This package significantly enhances the Total Cost of Ownership (TCO).
Scandinavian Design Philosophy Meets Business Comfort
Volvo has also invested heavily in the driver and passenger well-being, enhancing comfort and design.
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A Sanctuary of Comfort: The cabin features an even quieter design and Volvo’s renowned seat comfort as standard. For audiophiles and those conducting calls, the updated 15-speaker Bowers & Wilkins High Fidelity audio system with 1,410 watts output and new mesh design offers one of the best acoustic experiences in a car.
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Enhanced Well-being: State-of-the-art air purification technology is included for enhanced in-car well-being, crucial for long-haul business trips.
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Modernized Aesthetics: The exterior boasts a more contemporary look with a new front grille featuring a graphical pattern and updated rear lamps with a darker, floating light element appearance. A new Forest Lake color is introduced for the model year.
Immersive Brand Experience at Motor Expo
Reflecting its human-centric and sustainable philosophy, Volvo Car Thailand transformed its 731 square meter booth (A18) into a first-of-its-kind “Scandinavian nature” concept at the Motor Expo.
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A Serene Business Oasis: The exhibition space, designed in collaboration with landscape designer Khun Duke – Phanudet Watnasuchart, features pine trees up to seven meters high, rocks, moss, ferns, and wildflowers. This reflects Scandinavian values of simplicity, warmth, and deep connection to nature, offering a peaceful sanctuary amidst the Motor Expo’s business bustle.
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Strategic Portfolio Showcase: The booth also showcases the new fully electric Volvo ES90—Thailand is the first market in Asia to welcome this groundbreaking model—alongside the full lineup of fully electric and plug-in hybrid vehicles. The ES90 highlights Volvo’s future-forward approach, built on the advanced SPA2 architecture and capable of up to 755 km* on a single charge.
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