Bangkok – Yuedpao, a popular clothing brand among young people, has taken a significant leap forward with the launch of its ‘TAILOR COOL POLO INNOVATION‘ polo shirt. The product of over two years of development,this polo shirt stands out with 18 colors and 20 sizes, selected not only by chest size but also by the wearer’s height,catering to the diverse body shapes of today’s consumers. The launch is backed by a 20 million baht marketing budget under the campaign “Your Size Fits All, Stretches to Every Size, Pride in Every Identity,” aiming to create a New S-Curve for the brand.
- – GQ Launch Cooling GQ COOL TECH JEANS and #GQChallenge
- – Coca-Cola Partners with Major and SF to Celebrate Marvel Heroes
The “Right” and “Perfect Fit” Polo for Everyone
Yuedpao doesn’t just sell clothes; it aims to create products that embrace the diversity of people in society. Mr.Thanongsak Saeo, founder and CEO of Rerm Mai Co., Ltd., stated, “Yuedpao wants to be part of creating products that cater to the diverse needs of consumers.”
The ‘TAILOR COOL POLO INNOVATION’ is the answer, with Tailor Size innovation designed to fit all genders, ages,and sizes, and Cool Innovation that enhances breathability for a cool and comfortable feel. Developed in collaboration with fiber manufacturers, the fabric boasts twice the cooling efficiency. Regardless of your body shape – tall, short,thin, or curvy – you can find the “right” and “perfect fit” polo shirt for you.
A Campaign Reflecting Diversity
“Your Size Fits All, Stretches to Every Size, Pride in Every Identity” is Yuedpao’s campaign message. They held auditions to find 40 diverse models representing different body shapes, ages, genders, and skin tones to showcase the confidence and style that comes with wearing a polo shirt that truly fits.
Adding to the campaign’s vibrancy are 5 special guests who embody diversity: Khun Kha – Rusameekae Fagerlund, Khun Stefan – Rsith Sin Khanawiwut, Khun Charlotte – Wasita Hamenao, Khun Pingpong – Thongchai Thongkanthom, and Khun Na – Rattan Chanprasert from the band Polycat.
Sustainable Growth
Yuedpao has consistently grown over the years through its focus on innovation and expanding sales channels. It currently has over 1 million followers on social media and 62 branches nationwide, with plans to expand to 70 branches by the end of this year.
Mr. Thanongsak stated, “We want Yuedpao’s clothes to play a part in improving people’s lives,” aiming for the brand to grow alongside its customers and become an integral part of their lives for years to come.
The Polo of the Future
TAILOR COOL POLO INNOVATION isn’t just about offering 20 sizes across 3 height ranges (150-160 cm, 160-175 cm,and 175-189 cm) for a perfect fit. It also features innovative fabric with enhanced breathability thanks to collaboration with fiber manufacturers, resulting in twice the cooling efficiency. The design is versatile, suitable for both formal and semi-formal occasions.
Interested individuals can purchase the ‘TAILOR COOL POLO INNOVATION’ now through online channels and Yuedpao branches nationwide. Don’t miss the chance to experience a polo shirt that truly understands and meets your needs.
#Yoursizefitsall #Yuedpao #poloshirt #innovation #diversity #fashion #business #marketing #youth #society #size #height #cooling
