Bangkok, Thailand – ViMUT Hospital, a leading private hospital in the heart of Bangkok, has officially launched its “Maxillofacial Contouring Center,” reinforcing its position as a leader in providing comprehensive health and beauty services. The hospital is set to penetrate Thailand’s cosmetic surgery market, valued at 70 billion baht.
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The opening of this center is a response to the continuously increasing demand for cosmetic surgery, especially among the younger generation who clearly prioritize investing in beauty.
Data from Kasikorn Research Center indicates that the value of Thailand’s cosmetic surgery and beauty enhancement market in 2023 is 70 billion baht and tends to grow continuously by about 2.3 – 3.6%.
Furthermore, it was found that the average age of those receiving cosmetic surgery tends to decrease, reflecting a broader customer base. The main customer group is not limited to Gen Y women and LGBTQIA+ anymore but has expanded to Gen Z and men who are turning to cosmetic surgery to modify their appearance.
“Thailand” the Hub of Cosmetic Surgery in Asia
Thailand is considered a popular destination for medical tourism. The World Travel & Tourism Council (WTTC) stated that Thailand was among the top 5 countries with the highest spending on medical tourism in the world in 2019, with 60% of these tourists traveling to Thailand for cosmetic medical services.
With the strengths of affordable prices compared to other countries while maintaining international quality and standards,coupled with attentive service and modern technology, Thailand is recognized as a leading beauty center in Asia.
“ViMUT” Ready to Meet All Beauty Needs
Dr. Suvanich Triamchanchoochai, Deputy Chief Executive Officer of ViMUT Holding Hospital, said, “ViMUT is committed to building a strong holistic healthcare platform that covers all dimensions. This time, it’s an extension from internal health to external beauty, aiming for complete care of both health and beauty.”
“We are ready to respond to the trend of defining and modifying one’s appearance with the Maxillofacial Contouring Center to be a part of driving Thailand to become one of the top beauty hubs in Asia.”
“Safety” a Key Factor
The SCB EIC Health & Wellness 2023 survey found that most consumers choose to have cosmetic surgery at private hospitals more than other types of medical facilities due to safety standards, modern equipment, and the expertise of doctors.
The Maxillofacial Contouring Center at ViMUT Hospital is confident that it can meet the needs of consumers well with a team of specialized doctors in oral and maxillofacial surgery and facial bone and jaw surgery, ready to provide consultation and close care to patients from the consultation stage to the surgery.
Asst. Prof. Dr. Chanchai Wongchuensoontorn, an expert surgeon, said, “Nowadays, patients can access information about cosmetic surgery more easily, leading to a basic understanding before deciding to receive services. Our center is ready to provide comprehensive care to patients with modern and complete medical technology to ensure patients receive safe and highly effective treatment.”
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