The Thanyarak Foundation under the Royal Patronage of Her Royal Highness Princess Srinagarindra has partnered with True Corporation, via TruePlookpanya, to roll out the “Breasts Must Be Checked” campaign in observance of World Breast Cancer Day on October 7. The initiative promotes the critical message that early detection provides the strongest safeguard and significantly improves treatment outcomes.
Featuring Opal Suchata Chuangsri, Miss World 2025, the campaign video urges women to observe bodily changes, conduct routine breast self-examinations, and pursue medical screening tailored to their age and risk factors. Breast cancer remains the primary cancer diagnosis among women globally and across Thailand, where approximately 21,061 new cases are recorded annually—representing 23.5% of all female cancer diagnoses in the country. Clinical data from Siriraj Hospital reveals that patients diagnosed at Stage 1 achieve a 10-year survival rate of up to 95%, reinforcing the impact of prompt intervention.
Expanding Community Reach and Digital Education
Mrs. Bussadee Chearavanont, Committee and Secretary of the Thanyarak Foundation, emphasized that the organization has dedicated over 30 years to raising public awareness and safeguarding women against breast cancer. She noted that awareness must lead to routine self-care and professional checks, adding that the five-year collaboration with True Corporation through TruePlookpanya has successfully expanded public reach from individuals to local communities, thereby transforming essential health information into preventive action.
TruePlookpanya continues to leverage technology to extend this awareness across higher education and digital platforms. Through the “Thanyarak Club,” the initiative coordinates with a nationwide network of 38 Rajabhat Universities to train faculty and students as community advocates who can demonstrate proper breast self-examination techniques. Furthermore, True Corporation has expanded public access to instructional materials via its EDU World digital learning platform.
Retail Partnership and Support Information
The broader campaign includes commercial support from PAUL Thailand through its “Pink October” initiative, scheduled from October 10 to 31, 2026. During this window, THB 30 from each purchase of a Grand Macaron or Mini Macarons Box Set will be donated to the Thanyarak Foundation to fund diagnostic medical equipment, such as Digital Mammography and Ultrasound systems. The promotion is active at all physical PAUL Thailand branches as well as on delivery channels Grab and LINE MAN.
Members of the public can also contribute directly to the Thanyarak Foundation to support diagnostic equipment procurement, with donations qualifying for official tax deductions. Inquiries regarding screening and support can be directed to the Thanyarak Breast Center at Siriraj Hospital and the SIRIRAJ H SOLUTIONS project via telephone at 0-2411-5657-9 ext. 303–305, by email at [email protected], through Facebook (Thanyarak Breast Center), LINE Official (@thanyarak), or via the foundation’s official website.
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