Bangkok – BMW Group Thailand has announced the winners of the Dealer Sustainability Awards 2024, recognizing three dealerships – Cherdchai Autohaus, Millennium Auto, and Performance Motors – for their outstanding commitment to sustainability.
The awards program, now in its third year, is part of BMW Group Thailand’s ‘CHOICEISYOURS 2024’ initiative. This initiative aims to empower BMW and MINI authorized dealers to incorporate sustainable practices into their operations, focusing on four key areas: reducing CO2 emissions, embracing circularity, engaging employees, and contributing to society.
Mr. Rene Gerhard, President and CEO of BMW Group Thailand, emphasized the importance of collaboration in achieving a sustainable future. “Our dealer network is a crucial partner in driving this commitment forward,” he said. “These awards highlight our shared vision of building a strong foundation for sustainability in Thailand and creating positive change for Thai society.”
Mr. Gerhard added, “At BMW Group, business success must go hand-in-hand with sustainability. Our dealers exemplify this by putting social and environmental issues at the heart of their strategies.”
Dealer Sustainability Awards 2024 Winners
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Outstanding Circularity Initiatives: “ReVolt: Cherdchai’s Battery Revival Initiative” by Cherdchai Autohaus
Cherdchai Autohaus, in partnership with BMW Group Thailand and Suranaree University of Technology, developed the “ReVolt” project to repurpose used EV batteries. This initiative aims to minimize electronic waste and promote a circular economy. The project has four main components:
- Refurbishing EV batteries for fast charging in rural areas with limited infrastructure
- Providing batteries to local clinics as backup power for medical refrigerators
- Developing mobile charging solutions using repurposed batteries to assist EVs on the go
- Creating energy storage systems for factories and homes using old EV batteries to maximize renewable energy use
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Outstanding Societal Impact Initiatives: “Giving Something Good: Give Back to Society” by Millennium Auto
Millennium Auto’s “Giving Something Good” project focuses on community engagement and resource optimization. Their initiatives include:
- Recycling 1,000 old calendars into Braille books for the visually impaired
- Donating 3,200 used plastic bottles to Wat Chak Daeng temple to be upcycled into monk robes
- Generating educational scholarships by reselling donated second-hand goods
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Outstanding Contribution to CO2 Reduction: “Project South Pole” by Performance Motors
Performance Motors has implemented “Project South Pole” to significantly reduce its carbon footprint. Key initiatives under this project include:
- Installing solar panels
- Switching to digital business cards
- Adopting the Kube platform for digital forms to minimize paper usage
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Outstanding Employee Engagement Leadership: “Great Strength Comes From Within” by Performance Motors
Performance Motors promotes employee well-being through the “Great Strength Comes From Within” program. This program encourages healthy lifestyles through sports activities, nutritional guidance, and weight management support, resulting in a more engaged and energized workforce.
BMW Group Thailand’s Commitment to Sustainability
BMW Group Thailand remains dedicated to creating a more sustainable future for Thailand. The company actively collaborates with various stakeholders to raise environmental awareness through initiatives like CHOICEISYOURS. Since 2022, BMW Group Thailand has partnered with seven leading organizations – Central Group, the Chaipattana Foundation, Microsoft Thailand, SCG, Noble Development, and Bangchak Corporation – to educate university students on circular economy principles.
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