Marking a pivotal moment on its 35th anniversary, Advanced Info Service Public Company Limited (AIS) today announced a bold strategic transformation, pivoting from a traditional telecommunications leader to a full-fledged “Cognitive Tech-Co.” The landmark declaration signals a new corporate chapter heavily reliant on Artificial Intelligence (AI) to spearhead Thailand’s economic advancement and foster a sustainable digital society for future generations. This forward-looking vision is accompanied by a massive 12-week customer appreciation campaign designed to thank its more than 51 million subscribers nationwide.
BANGKOK, THAILAND – In an era where digital agility defines economic success, AIS is embarking on its most significant evolution to date. The company, a cornerstone of Thailand’s digital infrastructure for over three decades, is strategically repositioning itself to harness the transformative power of AI. The move, unveiled under the banner of “AI for a Sustainable Nation,” aims to create interconnected growth across all sectors, positioning Thailand as a formidable digital leader on the global stage.
This transition is more than a rebranding; it’s a fundamental shift in operational philosophy. AIS aims to move beyond providing network infrastructure to leveraging intelligent technology and innovation as core drivers for enhancing quality of life and empowering Thai businesses.
Mr. Somchai Lertsutiwong, Chief Executive Officer of AIS, articulated the depth of this change, stating, “For more than 35 years, AIS has played a pivotal role in laying the foundation of Thailand’s digital infrastructure, becoming a key pillar in driving the nation’s telecommunications industry to global standards. We have never limited ourselves to being just a network operator, but have grown into a full-fledged Cognitive Tech-Co, leveraging technology and innovation to enhance quality of life and empower Thai businesses.”
He continued, emphasizing the future direction: “Today, AIS continues our journey into a new chapter with the power of AI under the concept of ‘AI for a Sustainable Nation.’ Our goal is to connect every sector to grow together, driving the Thai economy forward with strength and sustainability.”
A New Triumvirate of Leadership to Steer the AI-Driven Future
Guiding this ambitious transformation is a new generation of leadership, a triumvirate of Deputy Chief Executive Officers tasked with executing the Cognitive Tech-Co vision. This strategic leadership structure ensures a holistic approach, balancing core business stability with future-focused innovation and sustainable corporate governance.
At the helm of the core business is Mr. Pratthana Leelapanang, Deputy Chief Executive Officer – Chief Operating Officer.
His mandate is to maintain and strengthen the foundational telecommunications and internet services that form the bedrock of AIS’s operations. The network under his leadership is conceptualized as more than mere infrastructure; it is the very “power that fuels the nation’s growth,” ensuring unwavering reliability for the Thai digital lifestyle. This foundation, comprising over 46 million mobile users on a 5G network with the highest frequency band of 1460 MHz and over 5.14 million broadband users under AIS 3BB FIBRE3, is critical for supporting the company’s expansion into new technological frontiers.
Crafting the strategy for future growth is Mr. Tee Seeumpornroj, Deputy Chief Executive Officer – Chief Financial Officer.
A visionary focused on the horizon, his role is to identify and cultivate the “Next S-Curve” for AIS, steering the company into new business ventures with a balanced and sustainable financial strategy. His leadership is instrumental in ensuring that AIS’s entry into a “new business dimension” is marked by both stability and confidence, providing the financial stewardship necessary for long-term innovation and market leadership.
The internal engine of this transformation is powered by Ms. Kantima Lerlertyuttitham, Deputy Chief Executive Officer – Chief Corporate Officer.
Recognizing that technology is only as effective as the people who wield it, she is the architect of the company’s “People–Culture–Sustainability” foundation. By shaping forward-thinking strategies for talent acquisition, organizational development, and cultural alignment, she ensures that AIS has the human capital required for continuous growth. Critically, her vision embeds sustainability deep within the corporate DNA, ensuring that every business achievement generates corresponding opportunities and positive impacts for the Thai community.
The Three-Dimensional Strategy: Business, Customers, and Society
With 35 years of resilience and market leadership, AIS is channeling its strength into a comprehensive, three-pronged strategy designed to set new national standards.
1. 35 Years of Business Growth: Beyond Connectivity
Building on its robust telecommunications foundation, AIS is aggressively diversifying into three core business pillars that represent the future of the digital economy:
- Retail Tech: The company is focused on elevating the end-to-end customer experience through technology. This pillar aims to create seamless, personalized, and intelligent interactions for consumers, leveraging data and AI to anticipate needs and deliver superior service.
- Entertainment Platform: Through its established AIS PLAY platform, the company is solidifying its position as a central hub for world-class entertainment and sports content. This strategy recognizes that in the digital age, content is a key driver of customer engagement and loyalty, transforming AIS from a service provider into an integral part of the consumer’s lifestyle.
- Digital Finance: In perhaps its most ambitious move, AIS is set to drive the future of digital finance in Thailand. Through a strategic collaboration with industry giants OR and KTB, AIS will co-develop a Virtual Bank. This groundbreaking initiative is poised to dramatically expand access to financial services for all Thais, particularly the unbanked and underbanked populations, thereby helping to build a more secure, inclusive, and sustainable economic future for the entire country.
2. 35 Years of Customer Trust: A Grand Gesture of Gratitude
At the heart of AIS’s success are its customers. To express its profound gratitude to a subscriber base now exceeding 51 million nationwide, AIS is launching an unprecedented customer appreciation campaign titled “AIS 1 Point 12 Weeks 12 Wow.”
Starting from October 1, 2025, the campaign allows customers to use just a single AIS Point to redeem exclusive privileges or gain entry into weekly prize draws over a full three-month period. The campaign kicks off with a spectacular grand prize giveaway, where 1 Point equals 1 Entry for a chance to win major prizes including cars, motorcycles, gold, and a host of other valuable rewards.
Beyond the grand prizes, each of the 12 weeks will feature unique “Wow” surprises accessible through the myAIS application. These will range from high-value digital packages to premium entertainment content, all designed to deliver unexpected delight and reinforce the value of being an AIS customer.
3. 35 Years of Social Commitment: Standing with Thai Society
AIS’s corporate philosophy has always extended beyond commercial success, embodied in its enduring mission of “Think Ahead, For Everyone.” The company is reaffirming its deep-seated commitment to social progress by investing in initiatives that create lasting, positive impact.
This year, AIS will continue its mission through two key programs:
- AIS Academy for Thais: The company will host a grand seminar aimed at elevating the digital skills of the Thai people. This initiative directly addresses the need for a digitally literate workforce, which is essential for driving the national economy forward in the AI era.
- Healthcare Sustainability: Reinforcing its commitment to public welfare, AIS will donate essential medical equipment to hospitals located in remote and underserved areas. This program aims to expand access to quality healthcare for all Thais, ensuring that the benefits of progress reach every corner of the nation.
Through these sustained efforts, AIS demonstrates its dedication to growing hand-in-hand with Thai society, fostering a future of sustainable progress for all.
As Mr. Somchai concluded, this anniversary marks a profound turning point. “From this day forward, AIS will not only be a telecommunications service provider, but also a driving force in establishing Thailand’s digital foundation — harnessing the power of AI and innovation to propel the Thai economy, create equal opportunities for people to access progress, and enhance the quality of life for all. We will drive the nation forward toward a future of stability and sustainability.”
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