In an era where technological prowess is often measured by bottom-line growth alone, Advanced Info Service Public Company Limited (AIS) has shattered expectations by securing a top regional accolade for its social impact. On January 14, 2026, the company announced that its AIS Academy had earned a coveted spot in the Steward Leadership 25 (SL25) list, a distinction reserved for organizations demonstrating extraordinary commitment to sustainable development and social equity. This recognition highlights the success of the “JUMP THAILAND Hackathon 2024,” a project that has effectively positioned AIS as the only Thai telecommunications organization to receive such an honor in the Asia-Pacific region.
The JUMP THAILAND Hackathon 2024 serves as a testament to the power of collaborative innovation, designed specifically to address the multifaceted challenges of an aging society. By mobilizing a diverse collective of young innovators, entrepreneurs, and community leaders, AIS Academy has successfully co-created solutions that leverage 5G and Artificial Intelligence to improve the quality of life for the elderly and persons with disabilities. This initiative does not merely propose theoretical ideas but focuses on reducing the digital divide and ensuring that essential services are accessible to those who need them most.
This milestone reflects a broader shift in the corporate landscape where “steward leadership” is becoming the gold standard for success. The SL25 award acknowledges AIS for its ability to integrate business growth with long-term value creation for stakeholders, society, and future generations. As the region faces significant demographic shifts and environmental challenges, the project underscores AIS’s commitment to using its digital infrastructure—not just for connectivity—แต่ for the genuine betterment of the common good.
Redefining Social Innovation Through AI and 5G Capabilities
The JUMP THAILAND Hackathon 2024 was meticulously structured by AIS Academy to act as a catalyst for high-impact social change. The program invited participants to think beyond traditional business models, focusing instead on how the high-speed 5G network and advanced AI expertise could be harnessed to solve real-world problems for marginalized groups. By centering the competition on the elderly and people with disabilities, AIS addressed a critical gap in the technology market, ensuring that the benefits of the digital revolution are inclusive rather than exclusive.
A key differentiator for this project was the high level of support provided to participants, which moved the initiative from a simple competition to a robust incubator for social tech. Supported by expert mentors, teams were encouraged to refine their concepts and prepare them for real-world implementation, ensuring that the ideas had the technical feasibility to survive beyond the hackathon. This practical approach ensures that the “JUMP THAILAND” brand is synonymous with actionable innovation rather than just symbolic gestures, reinforcing AIS’s role as a leader in the digital transformation of Thai society.
The technological focus of the hackathon aligned perfectly with AIS’s broader vision of becoming a “Cognitive Tech-Co”. By integrating 5G infrastructure with AI-driven solutions, the project demonstrated how smart technology can be used to monitor health, enhance mobility, and bridge communication gaps. This strategic alignment ensures that every innovation developed within the hackathon contributes to the overall strength of the digital economy while simultaneously elevating the quality of life for Thai citizens.
Empowering a Massive Ecosystem of Future Leaders and Innovators
The sheer scale of the JUMP THAILAND Hackathon 2024 is a clear indicator of its success and regional significance. The project managed to attract more than 3,300 participants, creating a vibrant melting pot of talent that included AIS employees, public and private sector representatives, and community organizations. Most notably, the initiative saw active participation from students representing 31 universities across Thailand, highlighting AIS Academy’s role in nurturing the next generation of Thai innovators and leaders.
The collaborative nature of this ecosystem has already yielded tangible results that are poised to make a significant difference in the lives of many. Among the innovations produced are advanced mobility-assist devices, sophisticated health monitoring applications, and dedicated communication platforms tailored for individuals with autism. These solutions represent a direct response to the specific needs of the community, proving that when the right tools and mentorship are provided, local talent can solve local problems with global-standard technology.
Looking toward the future, the impact of these innovations is set to expand exponentially. AIS Academy has set an ambitious goal to benefit more than 50,000 people through these projects by the year 2027. This commitment to scaling social impact ensures that the JUMP THAILAND Hackathon 2024 is not a one-time event but a sustainable movement that will continue to provide support and resources to the elderly and disabled for years to come.
The Visionary Concept of an Ecosystem Economy for Sustainable Growth
Ms. Kantima Lerlertyuttitham, Deputy Chief Executive Officer and Chief Corporate Officer of AIS, emphasizes that the SL25 award is a reflection of the company’s long-standing dedication to human potential. For over eight years, AIS Academy has been the engine behind programs that reduce digital inequality, such as the AIS LearnDi platform and various learning communities for teachers and youth. The hackathon is the latest evolution of this mission, providing an open space for innovation that places people at the heart of technological development.
At the core of this strategy is the “Ecosystem Economy” concept, which views business success as inseparable from social well-being. Under this framework, AIS leverages its 5G infrastructure and AI expertise to drive society forward, focusing on creating long-term value rather than short-term gains. This philosophy ensures that the organization remains resilient and relevant in a rapidly changing world, as it builds a foundation of trust and shared value with the communities it serves.
The commitment to this ecosystem is further demonstrated by AIS’s role as a digital infrastructure service provider serving over 51.5 million customers. With a mobile user base of 46.3 million on the 5G network and a growing broadband sector under AIS 3BB FIBRE3, the company has the reach and resources to implement large-scale social solutions. By integrating these vast resources with the creative energy of the JUMP THAILAND project, AIS is effectively turning its corporate infrastructure into a platform for social good.
Recognizing the Global Standard of Steward Leadership Excellence
The Steward Leadership 25 (SL25) award is more than just a trophy; it is a recognition of excellence in responsible leadership across the Asia-Pacific. The 25 projects selected for this honor represent the pinnacle of private-sector efforts to address pressing social and environmental challenges. For AIS, being listed among these leaders validates its approach to sustainable growth and reinforces its reputation as a company that prioritizes the welfare of the planet and future generations.
The criteria for the SL25 award focus on businesses that successfully blend organizational growth with the creation of long-term value for all stakeholders. This “steward leadership” approach requires a genuine commitment to the common good and a long-term vision that transcends typical business cycles. By winning this award, AIS has proven that its “JUMP THAILAND” initiative meets these rigorous standards, serving as a model for other organizations in the region to follow.
Ultimately, the recognition of AIS Academy on the regional stage showcases Thailand’s potential as a hub for social tech innovation. As the company continues to drive the nation’s digital transformation, its focus on an inclusive “Ecosystem Economy” provides a blueprint for how technology companies can lead with purpose. With the infrastructure in place and a clear vision for the future, AIS is well-positioned to continue its journey as a world-class “Cognitive Tech-Co” that leaves no one behind.
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