Bangkok — In today’s competitive market, BRAND’S Essence of Chicken, a leading health supplement brand under Suntory Beverage & Food (Thailand) Co., Ltd., has launched the “Targeted Samplings” campaign as part of its “Give BRAND’S, Get Brain” initiative. The campaign aims to reach young professionals and the new generation seeking to enhance their work performance.
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Ms. Juthamas Ngamjitkul, Marketing Director of BRAND’S Essence of Chicken, emphasized the campaign’s significance as an “Always-on Activity” for the brand this year. “We want to connect with young professionals who lead active lifestyles and require brainpower to analyze and solve problems quickly,” she said. “Through our Experience & Benefit Marketing strategy, we aim to demonstrate the benefits of BRAND’S Essence of Chicken, which contains Carnosine and Vitamin B12 to optimize brain function.”
The “Targeted Samplings” campaign goes beyond product distribution; it’s about creating an experience where consumers truly understand the benefits of BRAND’S Essence of Chicken. The campaign features roadshows offering information and free 70ml bottles of the product for office workers to consume daily for seven days, allowing them to experience the impact on their work and analytical thinking.
BRAND’S Essence of Chicken has set an ambitious target of reaching 200 offices across Thailand, distributing over 360,000 bottles valued at 21.6 million baht by 2024. This demonstrates the brand’s commitment to expanding its customer base and fostering strong consumer relationships.
The brand also emphasizes the importance of “Carnosine,” a key ingredient in its products that supports brain function,enhances focus, and reduces fatigue. While the body naturally produces Carnosine, this ability may decline with age.
BRAND’S Essence of Chicken is a viable option for those seeking to maintain brain health, particularly young professionals facing work-related challenges and stress.
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