Bangkok – BRAND’S® Bird’s Nest launches the “Growing Up Understanding Mom’s Love” campaign to stimulate the bird’s nest market during Mother’s Day. Using an emotional marketing strategy that emphasizes the bond and immense love of mothers, the campaign features special promotions and limited-edition premiums designed by Peemai, aiming to drive sales in Q3.
- – Infinix and Samsung Revolutionize Smartphone Photography with AIADLA
- – Coca-Cola Partners with Major and SF to Celebrate Marvel Heroes
Ms. Chaturaporn Thanaponsangsut, Vice President of Marketing, Thailand and Indochina, Suntory Beverage & Food (Thailand) Limited, stated, “In urban societies where single-parent households are increasing, closeness between mothers and children may decrease. BRAND’S® Bird’s Nest wants to be a medium to bridge that connection through the ‘Growing Up Understanding Mom’s Love’ campaign, allowing children to express their love and appreciate their mothers’ greatness with BRAND’S® Bird’s Nest.”
The campaign features 3 celebrities from 3 generations – Mae Orf – Watchasa, Aff – Taksaorn, and Peemai – to convey stories of love and connection between mothers and children, reflecting the immense love of mothers through a heartwarming commercial film.
“BRAND’S® Bird’s Nest employs an emotional marketing strategy to tap into the insights of modern consumers,presenting the product as a valuable gift for mothers’ health, along with special promotions across both online and offline channels, including exclusive premiums from Peemai to impress customers,” added Ms. Chaturaporn.
Special Promotions and Limited-Edition Premiums
BRAND’S® Bird’s Nest offers discounts of up to 25% along with special premiums designed by Peemai, including the “Love You” water jug set when purchasing products worth 1,499 baht, and special gift packages featuring Peemai’s design at 7-11 or online channels Shopee and Lazada.
Additionally, there’s the online campaign “#GrowingUpUnderstandingMom’sLove #NoOneIsAsGreatAsOurMom” for children to share stories about their mothers’ greatness, with a chance to win gold and other prizes worth over 160,000 baht.
Integrated Marketing Strategy
BRAND’S® Bird’s Nest utilizes an integrated marketing strategy encompassing TV commercials, online media, point-of-sale, and promotional activities to reach a wide range of target audiences.
“We are confident that the ‘Growing Up Understanding Mom’s Love’ campaign will receive an excellent response from consumers and effectively stimulate sales in Q3,” concluded Ms. Chaturaporn.
BRAND’S® Bird’s Nest is a high-quality bird’s nest product trusted by consumers worldwide, committed to delivering the best products for the health of every family member.
#Marketing #Bird’sNest #Mother’sDay #EmotionalMarketing #AffTaksaorn #Peemai #GrowingUpUnderstandingMom’sLove
