Bangkok – November 28, 2024 – Suntory Beverage & Food (Thailand) Co., Ltd., a market leader in health enrichment products under the BRAND’S trademark in Thailand and Asia, strengthens its position as the premier provider of premium healthy New Year gifts. The company launches a new TVC campaign titled “Express your love with BRAND’S to encourage and begin the new year together” featuring Aff – Taksaorn Paksukcharoen, and introduces new special-design gift sets and the “Sharing Happiness Box” targeting the new generation.
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Ms. Jaturaporn Thanapornsungsuth, Vice President, Head of Marketing, Thailand and Indochina, Suntory Beverage & Food (Thailand) Co., Ltd., stated that “Currently, consumers place great importance on and are increasingly conscious of holistic health care, encompassing physical, aesthetic, and mental well-being. This is particularly evident in the trend of health foods that help boost immunity and balance various bodily systems. In addition, BRAND’S emphasizes marketing that reaches consumers at all occasions, not limited to festive seasons, along with developing diversified designs. This approach ensures that BRAND’S gift sets cater to all lifestyles and meet the needs of consumers in every segment.”
The “Express your love with BRAND’S to encourage and begin the new year together” TVC narrates the story of the year’s end, an eagerly anticipated time when individuals seek to spend time with loved ones to rejuvenate physically and mentally after experiencing numerous challenges throughout the year. BRAND’S symbolizes care, goodwill, and encouragement, serving as a means to uplift spirits and enter 2025 with renewed strength and confidence. This TVC also reinforces BRAND’S position as a leader in health gift hampers and premium gift boxes.
Special-design gift sets
BRAND’S collaborated with Ploypisut – Ploypisut Chueaopchoei, a renowned botanical illustration watercolor artist whose work is admired both domestically and internationally, to design a New Year gift box featuring a peacock pattern in a blooming flower garden. The peacock is a symbol of prosperity, wealth, and good fortune. In addition, BRAND’S also offers a gift hamper with a peony pattern designed by Fuanglada Verdillon of Janfive Studio, symbolizing honesty, fortune, wealth, and prosperity, along with love, happiness, and good health.
“Sharing Happiness Box”
To embrace the Mystery Box trend, BRAND’S introduces the “Sharing Happiness Box,” a special gift set that includes 9 small gifts in a large box (Sharing Pack). Mr. Napis Sasivimolkul, Marketing Director, Suntory Beverage & Food (Thailand) Co., Ltd., stated, “The Sharing Happiness Box is a special gift set that includes 9 small gifts in a large box (Sharing Pack), allowing recipients to share happiness with up to 9 people around them.
It promotes good health along with various blessings printed on each box, such as ‘All Year Happiness,’ ‘May You Shine Brightly and Be Confident,’ etc. This creates excitement and fun for the target group, especially the new generation who enjoy new and unpredictable experiences. Additionally, it helps foster positive experiences and social media trends.”
Year-end promotion
BRAND’S is organizing a promotion to drive sales with a discount of up to 27% from today until January 8, 2025. Ms. Jirattikan Siripoonsup, SVP, Head of Cards Loyalty and Rewards Management, UOB Thailand, revealed, “Our bank would like to thank all customers for their trust in UOB over the past 25 years by partnering with Suntory Beverage & Food (Thailand) to offer point discounts for redeeming gift hampers and special gift boxes that are all-time best-selling from BRAND’S. Customers can redeem their UOB Rewards Points starting from just 1,700 points through the ‘Rewards+’ feature on the UOB TMRW application. This allows our valued customers to enjoy this significant occasion together at the end of this year. The points can be redeemed for discounts from today until January 31, 2025.”
Distribution channels
Those interested in purchasing special BRAND’S gifts can do so starting today at leading retail and department stores, including Lotus, Big C, Family Mart, Lawson, and CJ Express, as well as online official stores on Shopee, Lazada, Lotus’s, Big C, Tops, Gourmet, 7-11 Online, Makro, and TikTok.
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