IKEA Thailand announces its 2025 business plan, aggressively expanding nationwide with new store formats and enhancing its online-offline channels. The company continues its price reduction campaign on over 1,000 items, aiming to help Thais navigate economic challenges while strongly promoting its “sustainability” concept.
2025 is another challenging year for the retail sector, but for IKEA, the Swedish furniture and home furnishings giant, it sees opportunities for growth in Thailand. Driven by its global vision to create a better everyday life for the many people, IKEA is committed to providing products and services that meet the needs of Thais in all aspects: design, quality, price, and sustainability.
Expanding the “IKEA” Realm Across Thailand, Catering to Every Lifestyle
IKEA Thailand is strategically expanding its business in 2025, focusing on opening new store formats that are diverse to reach customer groups in each region, whether it’s large-format stores that offer a full shopping experience or smaller stores that emphasize convenience and speed.
One notable example is the “IKEA Chiang Mai Order Point,” a compact store of only 708 square meters, yet complete with over 300 cash-and-carry items, storage solutions that meet every home area’s needs, expert design consultation and planning services, and a complimentary Click & Collect service where customers can order online and pick up at the store without any charges. Additionally, there’s a Swedish Bites corner serving Swedish-style snacks and treats.
This expansion of diverse store formats is not limited to Bangkok and its vicinity; IKEA also plans to expand to other provinces nationwide, making it easier for Thais to access IKEA’s products and services.
Connecting the Online and Offline Worlds, Creating an “Omnichannel” Experience
In addition to expanding its offline store presence, IKEA is also prioritizing the development of its online channels to create an “omnichannel” experience that seamlessly integrates online and offline platforms. Customers can choose to shop through the website, application, or at the store, and can also choose to have their products delivered to their homes or pick them up at various IKEA service points.
The development of this online channel is in line with the behavior of Thai consumers who want convenience and want to experience the actual product before making a purchase. IKEA, therefore, strives to create a balance between online and offline channels to comprehensively meet the needs of its customers.
“More Value, Less Spend” to Tackle the Economy
Building on the success of the “New Lower Price” campaign in 2024, IKEA Thailand continues its “More Value, Less Spend” strategy in 2025. The company has reduced prices on over 1,000 items by an average of 25-30% to help alleviate consumer spending during a time when the economy remains challenging.
IKEA recognizes that Thai consumers place great importance on “value.” Therefore, it has conducted a detailed analysis of customer purchasing behavior to offer special pricing on essential everyday items while maintaining international quality standards and providing a reassuring product warranty.
Even though product prices have been reduced, IKEA continues to emphasize thoughtful design to ensure that products are durable, functional, and provide long-term value.
“Sustainability” is Not Just a Trend, But the Heart of IKEA
IKEA Thailand does not view “sustainability” as merely a passing trend but as a core principle of its business operations. Its goal is to make sustainable living simple and accessible for all households.
IKEA prioritizes the use of sustainable materials and environmentally friendly production processes, as well as designing products that can be used for a long time, reducing waste, and promoting recycling.
In addition, IKEA offers sustainability-supporting services such as a spare parts service, a buy-back and resell service for IKEA furniture, a furniture removal service, and a cleaning service to extend product lifespan, helping to reduce environmental impact.
IKEA is also committed to providing knowledge and inspiration to help customers make more sustainable choices through various communication channels, focusing on three main areas:
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Healthy and Sustainable Living: Inspiring people to live sustainably with a variety of affordable and accessible products and services.
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Climate Nature and Circularity: Taking decisive action to reduce CO2 emissions and developing circular services. Examples include the installation of solar panels at IKEA Bangna and future plans for electric vehicle delivery services.
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Fair and Caring: Promoting awareness of sustainability and equality, creating positive change for the organization, the supply chain, and society as a whole.
In 2025, IKEA Thailand is ready to move forward with full force to create sustainable growth. With a comprehensive strategy that includes store expansion, online channel development, offering products at accessible prices, and conducting business with consideration for the environment and society. IKEA not only aims to be a leader in the furniture and home furnishings market but also wants to be a part of creating a better life for all Thais.
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