FUJIFILM Business Innovation (Thailand) Co., Ltd. has officially announced the appointment of Mr. Akira Saito as its new Managing Director, effective to set the company’s strategic direction and drive business growth in Thailand. In his new executive role, Mr. Saito will focus on strengthening the organization’s position as a trusted digital transformation partner for businesses nationwide by advancing a customer-centric business transformation strategy.
With nearly 30 years of experience within FUJIFILM Business Innovation Corp., Mr. Saito began his career in sales, where he closely collaborated with customers to understand diverse business requirements. He subsequently advanced to senior management positions in Japan, overseeing corporate strategy, business planning, and organizational development. This extensive background shapes his leadership approach, combining deep customer focus with strategic planning to deliver measurable business outcomes and support sustainable, long-term growth.
”Successful digital transformation does not begin with adopting the latest technology. It begins with understanding the challenges our customers face and identifying how technology can create meaningful value for their businesses,” stated Mr. Akira Saito, Managing Director of FUJIFILM Business Innovation (Thailand) Co., Ltd.
Driving Business Through Three Strategic Pillars
To guide the company’s operational direction in Thailand, Mr. Saito has established three core strategic pillars. The first pillar is Customer-Centric Business Transformation, which begins by identifying customer needs and challenges to design tailored solutions aligned with business objectives. The second pillar establishes the organization as a One-Stop DX Partner capable of integrating business processes, specialist expertise, and multi-domain technologies. The third pillar emphasizes Long-Term Partnership, ensuring continuous support across the entire transformation journey from initial planning and implementation to ongoing solution development.
The company delivers a comprehensive portfolio of solutions covering document and information management, workflow and process automation, artificial intelligence, IT infrastructure, and cybersecurity services. Operating as an integrator, FUJIFILM Business Innovation (Thailand) combines technologies, business processes, and people to help clients improve operational effectiveness.
”Our ambition is not to own every type of technology. We aim to be a partner that understands our customers’ business challenges and can select and integrate the most appropriate technologies into solutions that genuinely address their needs,” added Mr. Saito.
Continuing Growth Alongside Sustainability
Having operated in Thailand for nearly 60 years, FUJIFILM Business Innovation (Thailand) has evolved from a provider of printing systems and office equipment into a comprehensive provider of business innovation and digital transformation solutions encompassing software, services, and digital offerings. The company operates in alignment with the Fujifilm Group’s purpose, “Giving Our World More Smiles,” supporting sustainability goals under the Sustainable Value Plan 2030.
The leadership appointment reflects the company’s commitment to building upon its strong business foundation in Thailand, helping customers adapt to change, strengthen competitiveness, and achieve sustainable growth in the digital era. Established originally in 1967 under the FUJIFILM Group, the company operates with FUJIFILM Business Innovation Asia Pacific as its regional headquarters and was renamed on April 1, 2021, to reflect its ongoing commitment to driving digital solutions and business innovation. For further updates and information, visit https://www.fujifilm.com/fbth/th, check the official Facebook page at Fujifilm BI Thailand, or contact 02 660 8000.
#FujifilmBusinessInnovation #AkiraSaito #DigitalTransformation #BusinessInnovation #DXPartner #ThailandBusiness
