FUJIFILM Business Innovation (Thailand) Co., Ltd., a leader in printing and digital workflow solutions, has appointed Mr. Akira Saito as its new Managing Director to direct business strategy and accelerate growth across the country. Under his leadership, the company aims to advance its Customer-Centric Business Transformation strategy, positioning itself as a comprehensive partner for organizations navigating digital change.
Driving Business Transformation via Customer-Centric Approach
Mr. Saito brings nearly 30 years of experience within FUJIFILM Business Innovation Corp. , beginning his career in sales where he gained deep insight into business requirements across various industries. He later held senior management positions in Japan focusing on corporate strategy, business planning, and organizational development.
With this background, Mr. Saito aims to build an organization that moves beyond supplying products to working directly with clients to analyze challenges and design tailored solutions. “Successful digital transformation does not begin with adopting the latest technology. It begins with understanding the challenges our customers face and identifying how technology can create meaningful value for their businesses,” said Mr. Akira Saito, Managing Director of FUJIFILM Business Innovation (Thailand) Co., Ltd.
Three Strategic Pillars for Long-Term Growth
To guide the company’s operational roadmap, Mr. Saito has established three key strategic pillars: Customer-Centric Business Transformation, One-Stop DX Partner, and Long-Term Partnership. The company focuses on starting with customer needs, serving as an integrator across multiple technology domains, and maintaining continuous support throughout the transformation journey.
FUJIFILM Business Innovation (Thailand) provides a portfolio covering document and information management, workflow automation, artificial intelligence, IT infrastructure, and cybersecurity services. “Our ambition is not to own every type of technology. We aim to be a partner that understands our customers’ business challenges and can select and integrate the most appropriate technologies into solutions that genuinely address their needs,” Mr. Saito added.
Nearly Six Decades of Operational Presence in Thailand
Having operated in Thailand for nearly 60 years , FUJIFILM Business Innovation (Thailand) has expanded from a traditional office equipment provider into a full-scale digital transformation partner. The company operates in alignment with the Fujifilm Group’s purpose, “Giving Our World More Smiles,” supporting corporate sustainability goals under its Sustainable Value Plan 2030.
For more information regarding FUJIFILM Business Innovation (Thailand) Co., Ltd. and its digital solutions, interested parties can visit https://www.fujifilm.com/fbth/th, check the official Facebook page “Fujifilm BI Thailand,” or contact 02 660 8000
