CHAGEE Thailand has launched the exclusive Lychee Rose Black Tea series, featuring two new menu items: Lychee Rose Black Milk Tea and Lychee Rose Black Brewed Tea. Available only in Thailand starting August 7, 2026, prices for the series range from 100 THB to 130 THB depending on the menu and size.
The launch centers around the “Flavour in Harmony” concept, which pairs premium black tea with the sweet taste of lychee and the fragrant notes of rose through CHAGEE’s specialized tea-brewing process. Designed as a homage to Mother’s Day celebrations in August, the beverage series uses natural ingredients to represent deep affection, continuous connection, and heartfelt appreciation.
Crafting Flavour in Harmony with Premium Tea
The series integrates natural lychee and rose flavors into CHAGEE’s roasted premium black tea leaves without artificial flavoring additives. This specialized roasting technique extracts the authentic floral and fruity characteristics while maintaining a balanced, deep tea base. Historically in Chinese culture, lychees symbolize romance and dedication, inspired by Emperor Xuanzong of Tang sending lychees from afar for Consort Yang Guifei. Paired with roses—a universal symbol of love and goodwill—the series brings historical storytelling into modern beverage culture.
Mathurada Yongcharoen, Marketing Director of CHAGEE Thailand, highlighted the initiative’s core message.
“Every cup of tea carries a story and a meaning. When flavor and aroma blend seamlessly, the charm of tea is beautifully revealed. The Lychee Rose Black Tea series was created with meticulous attention to detail—from leaf selection to taste balance—incorporating lychee and rose as symbols of affection to serve as a meaningful gesture for mothers and loved ones throughout August.”
The lineup offers two distinct variations tailored for different palate preferences:
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Lychee Rose Black Milk Tea: A smooth and balanced tea offering a rich milk texture. Priced at 115 THB for Regular (R) size and 130 THB for Large (L) size.
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Lychee Rose Black Brewed Tea: A light and refreshing brewed option highlighting the full aroma of black tea, lychee, and rose. Priced at 100 THB for Regular (R) size and 115 THB for Large (L) size.
Exclusive Merchandise and Event Launch
To support the launch, CHAGEE has introduced limited-edition collectibles starting August 10, 2026. Customers who purchase two Large cups of Lychee Rose Black Milk Tea will receive a complimentary Lychee Rosie Squishy Keychain. Additionally, purchasing one Large cup of Lychee Rose Black Milk Tea unlocks the right to purchase the Lychee Rosie Thermal Tumbler at a special price of 565 THB (limited quantities available).
CHAGEE will also host an exclusive event, “CHAGEE x FREEN SAROCHA,” featuring international Thai actress Freen Sarocha Chankimha on August 19, 2026, from 16:00 to 18:00 hrs at the CHAGEE One Bangkok branch. The event will feature special activities and serve the new Lychee Rose Black Tea series to 30 selected Top Spenders and Lucky Fans.
Availability and Brand Information
The Lychee Rose Black Tea series is available at all CHAGEE branches across Thailand and via the official delivery application starting August 7, 2026.
Founded in 2017, CHAGEE is a contemporary premium tea brand focused on reinterpreting traditional tea heritage through modern innovation, cultural storytelling, and authentic brewing methods.
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