A landmark collaboration between KFC Thailand and the beloved character Butterbear has delivered a masterclass in modern marketing, leveraging a viral social media meme to drive a staggering 49% sales… Read more
Haier’s strategic launch of its “Space Fit Series” signals an aggressive push into Thailand’s high-end appliance sector, leveraging cutting-edge design and smart technology to challenge for market leadership amidst economic… Read more
Haier, a global titan in home appliances, has launched a major offensive into Thailand’s lucrative commercial air conditioning market with the inauguration of the ‘Haier Thailand Training Centre‘. This pioneering… Read more
In a landmark move poised to reshape Thailand’s digital content landscape, telecommunications giant Advanced Info Service Public Company Limited (AIS) has officially partnered with the National Football League (NFL) to… Read more
AIS 3BB FIBRE3, The telecommunications giant is launching a multi-pronged strategy focused on exclusive content, next-generation technology, and new enterprise solutions to capture further market share and drive Thailand’s digital… Read more
In a strategic move to dominate the digital home landscape, True Corporation has launched its next-generation TrueID TV Gen3. Officially released in early 2025, the device transcends the traditional confines… Read more
True Corporation is significantly boosting its 5G network infrastructure for the Ubon Ratchathani Buddhist Lent Candle Festival, a major cultural event in Northeastern Thailand. This strategic move aims to support… Read more
Ke MEDICAL Co., Ltd. has officially announced its ambitious entry into Thailand’s thriving beauty and aesthetics market, launching its flagship “Xspurt” Hyaluronic Acid filler with a declared revenue target of… Read more
In a landmark move set to reshape Thailand’s competitive streaming landscape, telecommunications giant Advanced Info Service (AIS) has announced a bold strategy to elevate its AIS PLAY platform into the… Read more
The telecommunications giant has launched its “PLAY MONOMAX Standard” package, offering an aggressive early-bird price for comprehensive sports and entertainment content, signalling a major play for market share in Thailand’s… Read more