In a powerful display of market penetration and consumer confidence, Great Wall Motor (GWM) has announced a remarkable 96% surge in sales for the first seven months of 2025. The company sold a total of 8,804 vehicles in Thailand from January to July, nearly doubling the 4,490 units sold during the same period in 2024. This monumental growth is primarily fueled by the overwhelming success of the newly launched GWM TANK 300 DIESEL and the sustained popularity of the GWM ORA Good Cat, underscoring the effectiveness of the company’s ‘User-Centric’ strategy and its robust after-sales service network.
Bangkok, Thailand –Amidst the fiercely competitive landscape of the Thai automotive industry, GWM’s performance is a clear indicator of a significant shift in consumer preference and a testament to the brand’s rapidly growing trust equity. This outstanding achievement is the direct result of a meticulously executed strategy, encapsulated by the philosophy of “All Scenarios, All Powertrains, All Users.” This approach ensures a diverse and comprehensive product portfolio—spanning Battery Electric Vehicles (BEV), Hybrid Electric Vehicles (HEV), Plug-in Hybrid Electric Vehicles (PHEV), and now, critically, diesel engines—to cater to the multifaceted demands and lifestyles of Thai drivers.
Decoding the Success: A Model-by-Model Breakdown
A deeper analysis of the 8,804 units sold reveals a strategic distribution of success across GWM’s sub-brands, with two clear frontrunners leading the charge.
GWM ORA: The Electric Vehicle Vanguard (48% of Sales)
The GWM ORA brand stands as the largest contributor to GWM’s sales volume, accounting for 4,218 units, or 48% of the total. The undisputed star of this lineup is the iconic GWM ORA Good Cat, which continues to dominate the electric vehicle scene. The “electric kitty” sold an impressive 3,573 units, representing 40% of GWM’s entire sales volume for the period. Most notably, the ORA Good Cat’s sales experienced an explosive year-on-year growth of 175%, solidifying its status as a leader and an icon in the Thai EV market. It is complemented by the ORA 07, a sporty electric sedan, which contributed 645 units to the brand’s success.
GWM TANK: The Diesel Powerhouse Shaking the SUV Market (39% of Sales)
Creating the most significant tremors in the market this year is the GWM TANK brand, which achieved a total sales figure of 3,473 units, making up 39% of GWM’s total sales. The vast majority of this success can be attributed to the NEW GWM TANK 300 DIESEL. Since its launch in early 2025, this model has captured the imagination of adventure-loving consumers, selling a cumulative 3,183 units.
The vehicle has ignited a phenomenon dubbed “TANK FEVER,” appealing to a new generation with its distinctive boxy design and the formidable performance of its new-generation 2.4T diesel engine. In July alone, the TANK 300 DIESEL set an all-time monthly sales record of 1,028 units, firmly establishing itself as one of the best-selling vehicles in the competitive SUV-C and PPV segments.
GWM HAVAL: The Foundational Pillar (13% of Sales)
Completing the portfolio, the GWM HAVAL brand registered sales of 1,103 units, or 13% of the total. While its share is smaller, the HAVAL brand serves as a crucial foundation for GWM and is a prime example of the successful implementation of the company’s core user-centric strategy.
‘User-Centric’ Philosophy: The Engine of Phenomenal Growth
The core principle driving GWM’s rapid ascent in Thailand is its unwavering commitment to a ‘User-Centric’ strategy. This philosophy places the voice of the consumer at the forefront of all operations. Rather than simply importing global models, GWM has invested heavily in studying, listening to, and deeply understanding the feedback and driving behaviors of Thai consumers to develop and adapt products that meet their specific needs.
This strategy is evident in several concrete product enhancements:
- Product Adaptation: The All New HAVAL H6 received a retuned, softer suspension system to better align with Thai driving preferences.
- Technological Upgrades: The in-car user experience was significantly improved with the introduction of the modern Coffee OS 3.0 and the integration of the highly accurate and detailed Petal Maps for superior navigation.
- Responding to Market Demand: The most definitive example of this strategy in action was the decision to introduce the new-generation 2.4T diesel engine in the NEW GWM TANK 300 DIESEL and NEW GWM TANK 500 DIESEL. This was a direct response to the strong, persistent demand in the Thai market for powerful and rugged diesel engines in the SUV category, particularly for long-distance travel and off-road applications.
Elevating After-Sales Service to Build Long-Term Trust
Beyond its outstanding products, GWM (Thailand) has placed immense strategic importance on its after-sales service, viewing it as a critical differentiator for building sustainable brand loyalty. This focus has yielded tangible results, with GWM achieving the 3rd rank among 12 popular automotive brands in the 2024 After-Sales Service Satisfaction survey conducted by Differential, a leading national market research firm. Significantly, GWM is the only Chinese brand to secure a position in the Top 3.
This accolade was earned through the proactive implementation of GWM SMART Service, which emphasizes convenience and ease through modern technology, coupled with attentive and prompt customer care. Key pillars of this success include efficient parts management to minimize waiting times, intensive theoretical and practical training for all personnel, consistent quality control across all service centers, and the accelerated expansion of a network of GWM Certified Body and Paint centers to provide a comprehensive, best-in-class customer experience.
Executive Perspective: A Vision for Sustainable Futures
Reflecting on this success, Mr. Wayne Zhou, Managing Director of GWM (Thailand), expressed his gratitude and outlined the company’s forward-looking vision.
“GWM extends its sincerest thanks to all our Thai customers for their continuous trust and confidence in our brand, which has enabled us to achieve 96% growth in just seven months,” said Mr. Zhou. “We believe that offering high-quality products across all powertrain types—be it HEV, PHEV, BEV, or diesel—has allowed us to achieve this leap in growth, comprehensively addressing the diverse needs and lifestyles of the Thai people.”
He added, “Furthermore, we will continue to advance under our ‘User-Centric’ strategy, which emphasizes closely listening to feedback and suggestions to develop future models that are even more suited to Thai driving behaviors and road conditions. This includes elevating our after-sales service to be faster and more precise. Beyond that, we plan to further strengthen our customer community, paving the way for robust and sustainable growth in the Thai automotive market.”
In conclusion, GWM’s meteoric rise in Thailand is not a matter of fortune but the calculated outcome of a clear vision, a strategy that genuinely responds to market demands, and a steadfast dedication to achieving total customer satisfaction. These combined efforts have firmly positioned GWM as a key and formidable player to watch in the present and future of Thailand’s automotive industry.
#GWM #GWMThailand #CarSales #EconomicNews #AutoIndustry2025 #TANK300Diesel #ORAGoodCat #GWMgrowth #ElectricVehicles #SUV #TANKFever #AutomotiveNews #UserCentric
