As global data volumes spiral towards 175 zettabytes, Synology designates Thailand as its strategic core for ASEAN growth, launching new enterprise-grade solutions to tackle escalating cyber threats and complex data sovereignty regulations.
Bangkok, Thailand – In a significant strategic move, global data management leader Synology Inc. has designated Thailand as its central growth hub for the ASEAN region. The company is expanding its portfolio of Network Attached Storage (NAS) solutions and advanced data management systems to capitalize on what it terms the “Data Boom era”.
This era is defined by an almost unimaginable explosion in data creation. According to Miss Thachawan Chinchanakarn, Head of South East Asia for Synology Inc., the world is grappling with unprecedented data growth.
“By 2025, the global data volume is expected to reach 175 zettabytes—equivalent to streaming 4K movies non-stop for a billion years,” stated Miss Thachawan. “Within the next decade, data volumes will rise more than tenfold, prompting organizations of all sizes to strengthen infrastructure for storage, protection, and strategic utilization of data”.
Southeast Asia: The New Digital Battleground
This data explosion finds its epicenter in Southeast Asia, which Synology identifies as one of the world’s fastest-growing digital hubs. This growth is attracting a tidal wave of global infrastructure investment.
The regional data center market alone is a testament to this trend, projected to skyrocket from USD 13.71 billion in 2024 to USD 30.47 billion by 2030.
Within this booming market, Thailand has been singled out as a key strategic player for Synology. The country is showing “strong momentum across industries, education, and the public sector”.
Synology’s bet on Thailand is backed by its own powerful performance. The company has already achieved a 250% sales growth in the country over the last five years. Building on this success, Synology has set a new, ambitious target: a 200% expansion of its enterprise customer base in Thailand within the next five years.
This move signals a strategic pivot towards high-value, large-scale enterprise clients, moving beyond its traditional SMB stronghold. Synology’s global credentials support this ambition; the company is trusted by more than half of the Fortune 500 companies , operates in over 120 countries , and has received a 4.7 out of 5 rating from Gartner Peer Insights.
The Thai Challenge: PDPA, Budgets, and Cyber Warfare
While the opportunity is vast, the challenges for Thai organizations are specific and acute. MR. Rahat Boontunjeen, Country Manager for Synology Inc., outlined the complex local landscape.
“Digital transformation has pushed nearly 90% of global businesses to invest in digital solutions,” Mr. Rahat noted. “However, Thai organizations face budget limitations and regulatory challenges, especially under the PDPA (Personal Data Protection Act)”.
These pressures are forcing a change in procurement. Businesses are actively seeking solutions that are secure, cost-effective, and easy to manage. This demand is particularly high in data-sensitive sectors like finance, healthcare, and education, all of which require robust backup and cyber recovery systems.
The threat is not theoretical. A Synology survey in Southeast Asia revealed a grim reality:
- Over 55% of businesses have experienced cyberattacks.
- An alarmingly low 22% are confident in their disaster recovery capabilities.
“Cyber resilience is now a cornerstone of business continuity and competitiveness,” Mr. Rahat emphasized.
Solution: An Integrated On-Premise Ecosystem
Synology is positioning its comprehensive Data Infrastructure Management solution as the answer to this complex equation. The company’s strategy is to provide an integrated platform covering storage, business productivity tools, backup & protection, and hybrid surveillance (C2 Surveillance).
The core business proposition is twofold:
- Consolidation: Helping organizations reduce dependency on multiple service providers and manage applications from a single platform.
- Compliance & Resilience: Delivering a solution that ensures regulatory compliance (like PDPA) and provides robust disaster and cyber recovery readiness from the ground up.
A key part of this strategy is the integration of AI into the Synology Office Suite. New features like Optical Character Recognition (OCR), semantic search, content summarization, and real-time translation are being introduced. Critically for the Thai market, these AI features run on-premise. This maintains complete data privacy, a crucial differentiator for organizations navigating the PDPA.
New Hardware for the Enterprise Frontline
To power this enterprise push, Synology has launched new hardware specifically designed for high-stakes environments.
1. ActiveProtect: The Modern Backup Appliance Launched earlier this year, ActiveProtect is an enterprise backup appliance built to defend against modern threats like ransomware. Available in models from 8TB to 140TB, its key features include:
- Immutable Backups: Making data tamper-proof once written.
- Air-Gap Capabilities: Isolating data from the network to protect it from online attacks.
- Regulatory Compliance: Designed to meet stringent data protection rules.
2. PAS7700: The All-NVMe Performance Beast For mission-critical applications demanding sheer speed, Synology introduced the PAS7700, its first all-NVMe enterprise storage solution. Its specifications are aimed at zero-latency workloads:
- Performance: Delivers up to 2 million IOPS and 30 GB/s throughput.
- Latency: Sub-1 millisecond response times.
- Availability: Features an active-active architecture to ensure high availability and no single point of failure, ideal for critical operations.
To clarify its enterprise strategy, Synology is also developing tailored NAS series for specific workloads , including the DP Series for data protection , the PAS Series for mission-critical apps , and the DVA Series for AI-powered video analytics.
Customer Success: Real-World Thai Implementations
Synology’s strategy is already demonstrating success in Thailand, with several high-profile case studies.
- Thai Nippon Foods: After a devastating ransomware attack encrypted their backups, the company turned to Synology. By deploying Synology High Availability (SHA) and Active Backup for Business, they automated PC and server backups , significantly reducing downtime, enhancing recovery speed, and lowering overall IT costs.
- Wangtoakang Gold: The large gold retailer, with 65 branches nationwide, used Synology Surveillance Station to manage over 630 cameras. This provided centralized management, real-time alerts via mobile, and secure data backups from all branches to the headquarters.
- Saint Dominic School: The school upgraded its sprawling surveillance system, using multiple NAS units to manage over 600 IP cameras on campus. The deployment improved stability, extended video retention, and allowed for centralized monitoring via Synology’s CMS.
“In the digital economy, data is an organization’s most valuable asset,” concluded Mr. Rahat. “Synology’s integrated ecosystem and strategic partnerships, such as with Toshiba, ensure we deliver end-to-end data management that empowers businesses to thrive in the Data Boom era”.
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