AAS Group has formally signed a sole distributor agreement with China’s Dongfeng Motor Group to introduce its premium intelligent new-energy vehicle brand, VOYAH, to the Thai automotive market. The strategic partnership, executed through newly formed subsidiary AI Mobility Co., Ltd., combines Dongfeng’s extensive vehicle manufacturing and new-energy engineering expertise with AAS Group’s four decades of experience in the luxury automotive sector.
Nationwide Distribution and Strategic Partnership
Under the agreement officially signed on 30 July 2026, AAS Group manages the national rollout, distribution network, authorized retail operations, and aftersales customer care for VOYAH vehicles across Thailand. The initiative operates under AI Mobility Co., Ltd., which was established in 2026 specifically to deliver technical support infrastructure, localized mobility services, and comprehensive lifecycle care tailored to local premium automotive buyers.
Mr. Wang Long, Chairman of China Dongfeng Motor Industry Import and Export Co., Ltd., stated that Thailand represents a central pillar in the company’s international expansion strategy for intelligent new-energy vehicles. He noted that uniting Dongfeng’s five decades of engineering heritage with AAS Group’s proven luxury distribution and service capabilities enables both entities to introduce Thai motorists to a refined, intelligent, and human-centered mobility experience through the VOYAH brand.
Mr. Anuwat Inthraphuvasak, Chief Executive Officer (CEO) of AI Mobility Co., Ltd., emphasized that the long-term collaboration focuses on delivering sustainable brand equity and customer confidence under the company’s core philosophy. He stated that the partnership establishes an operational foundation centered on complete ownership care, prioritizing long-term trust and customer service standards across every stage of the ownership journey.
Brand Heritage and Flagship Model Lineup
Introduced in 2020 as Dongfeng’s premium new-energy vehicle arm, VOYAH focuses on electrified performance, modern digital systems, passenger comfort, and safety-oriented structural design. The brand’s lineup includes the flagship VOYAH DREAM, a premium multi-purpose vehicle (MPV) engineered for executive transportation and family travel, featuring spacious interior cabin layouts and integrated smart vehicle systems.
Dongfeng Motor Corporation Limited, established initially in 1969 as the Second Automobile Manufacturing Plant and headquartered in Wuhan, holds 499.3 billion yuan in assets and ranks 188th in the Fortune Global 500. With more than 1.2 million vehicles exported across 100 overseas markets, the manufacturer provides the industrial engineering foundation for VOYAH’s electric mobility operations in Southeast Asia.
AI Mobility Co., Ltd. oversees the development of official retail outlets, technical servicing facilities, and warranty support nationwide, with official customer and media communications channeled through [email protected].
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