AIS 3BB FIBRE3, The telecommunications giant is launching a multi-pronged strategy focused on exclusive content, next-generation technology, and new enterprise solutions to capture further market share and drive Thailand’s digital economy forward.
BANGKOK, THAILAND – AIS 3BB FIBRE3, Thailand’s leading fixed broadband provider, today announced a comprehensive and ambitious strategy for the second half of 2025, aiming to solidify its market leadership and expand its user base beyond the current 5 million households. Under the new strategic concept, “BOOSTING YOUR BRIGHTER FUTURE,” the company is rolling out a suite of initiatives focused on enhancing connectivity, creating new business opportunities, and delivering greater value-added services to customers nationwide.
The strategy is underpinned by a major push into exclusive sports content, the launch of Thailand’s first 2Gbps AI-powered router, and a specialized high-speed internet solution for the nation’s burgeoning event industry. This move comes as the company identifies significant growth potential in the Thai market, with current household broadband penetration standing at only 36.8%.
Yordchai Asawathongchai, Head of Commercial Broadband Business Unit at AIS, detailed the company’s vision, emphasizing a shift from a speed-centric to a customer-centric model. “Today, AIS 3BB FIBRE3 remains the No.1 fixed broadband network in Thailand, with over 5 million users across all 77 provinces, 928 districts, and 7,379 subdistricts nationwide,” he stated. “This reflects the strong trust customers place in our network and services.
That’s why AIS 3BB FIBRE3 is committed to expanding access under the concept ‘BOOSTING YOUR BRIGHTER FUTURE’ —delivering innovations and solutions that fit every aspect of today’s digital lifestyles. Because in this era, it’s no longer just about speed or bandwidth—it’s about truly understanding and meeting the needs of every household.”
The H2 2025 strategy is built upon three core pillars: “More Connectivity,” “More Opportunity,” and “More Happiness.”
More Connectivity: Premier League and Wi-Fi 7 to Elevate Home Entertainment
A cornerstone of the new consumer-facing strategy is a powerful content and technology bundle designed to capture the lucrative home entertainment market. AIS 3BB FIBRE3 has secured rights to broadcast the English Premier League (EPL), offering live streams of every match via its AIS PLAY platform. This aggressive content play is packaged with high-speed internet, movies and series on MONOMAX, and access to other top streaming applications, with introductory offers starting at just THB 199 per month.
To further entice football fans, the company is launching a major promotional campaign. New and existing customers who subscribe to a Premier League package stand a chance to win a grand prize trip to the United Kingdom to watch a highly anticipated match between Liverpool and Manchester City live, part of a prize pool valued at over THB 2 million.
Recognizing the commercial potential, specialized packages are also being offered to pubs, bars, and restaurants, starting at THB 2,800 per month for fully licensed EPL and FA Cup access, a move intended to boost revenues for SME operators across the country.
Supporting this enhanced content offering is a significant technological upgrade. The company announced the launch of Thailand’s first Router AI 2G, a cutting-edge device capable of delivering speeds up to 2Gbps over both Wi-Fi and LAN connections. Powered by Wi-Fi 7 and an intelligent AI chip, the router is engineered to reduce latency by over 50%, a critical factor for seamless live streaming, competitive online gaming, and high-definition video conferencing.
With the ability to support up to 128 connected devices simultaneously, the new router positions AIS 3BB FIBRE3 to cater to the increasingly complex demands of the modern smart home, from esports and metaverse applications to in-home Network Attached Storage (NAS) services.
More Opportunity: Empowering the MICE and Event Industry
In a strategic move to serve the enterprise sector, AIS 3BB FIBRE3 is launching “PRO-EVENT SOLUTION,” a dedicated high-speed internet service designed for the demanding environment of live events. This solution provides a direct, high-performance connection of up to 2Gbps from the core AIS and 3BB FIBRE networks to event venues, ensuring maximum speed, stability, and reliability for both indoor and outdoor settings nationwide.
The service is tailored for a wide range of professional events, including large-scale concerts, esports tournaments, international conferences, trade shows, and live-streamed broadcasts. A key feature of the offering is the inclusion of end-to-end support from expert engineers, who manage network design, on-site installation, and real-time monitoring throughout the event to guarantee uninterrupted connectivity.
This initiative is a direct effort to empower Thai entrepreneurs and elevate the country’s event business, setting a new technological standard for the industry in the digital era. By providing robust digital infrastructure, AIS 3BB FIBRE3 aims to enhance the capabilities and competitiveness of Thailand’s MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.
More Happiness: Integrated Lifestyle and Security Solutions
The third pillar of the strategy focuses on enhancing customer well-being through integrated services. The new AIS 3BB FIBRE3 HOME INSURANCE package bundles high-speed internet with comprehensive home protection from MSIG insurance. Starting at THB 699 per month, the plan includes coverage against natural disasters up to THB 500,000, burglary up to THB 100,000, and other protections, offering customers both digital connectivity and peace of mind in a single plan.
Beyond insurance, the company is enriching its customer loyalty program with perks such as exclusive travel experiences, points redemption for premium rewards, and access to special concerts.
The AIS PLAYBOX content ecosystem is also being significantly expanded. Subscribers will gain access to a wider array of global news channels like Bloomberg and Fox News; premier sports channels including LFCTV, Man U TV, and Real Madrid TV; and live NBA games via Prime Video starting in October. This is in addition to the existing deep integration with major streaming players like Netflix, Disney+ Hotstar, and a forthcoming enhanced partnership with HBO Max featuring campaigns tied to blockbuster films and original series.
As a digital infrastructure service provider with over 50.8 million total customers and 5.1 million broadband users as of March 2025, AIS is leveraging its scale to execute this vision.
“AIS 3BB FIBRE3 remains committed to setting new industry standards for the fixed broadband industry through sustainable development—across technology, service, and customer experience—aiming to create a truly better future for every Thai household,” Yordchai concluded.
With this multifaceted strategy, AIS 3BB FIBRE3 is not merely defending its market leadership but is actively working to expand the market itself, betting that a future of integrated content, superior technology, and lifestyle solutions will be key to unlocking the next phase of growth for Thailand’s digital economy.
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