Following a nationwide public voting phase that recorded 5.4 million votes, TikTok has officially revealed the 11 Thai creators selected to represent the kingdom at the inaugural TikTok Awards Southeast Asia 2026. The national delegation is set to compete on the regional stage at the grand finale scheduled for Bali, Indonesia, facing contenders from Singapore, Vietnam, Malaysia, Indonesia, and the Philippines.
Submissions across the region will be evaluated by an industry panel comprising regional specialists from the ASEAN Secretariat, WPP, and TikTok. The initiative aims to spotlight digital storytellers who drive cultural exchange and socio-economic value across Southeast Asiaâs community of more than 460 million users.
Empowering Digital Storytellers Across Southeast Asia
Angga Anugrah Putra, General Manager of Content Operations for Southeast Asia at TikTok, highlighted the broader economic and cultural impact of the selected creators, noting that they embody the authentic pulse of local communities. By transforming creative passions into tangible economic growth and positive social impact, these storytellers demonstrate how individual creativity can transcend geographic borders.
Putra noted that uniting top digital talents from across the six participating nations provides creators with expanded opportunities to cultivate diverse communities, establish sustainable business models, and engage wider audiences across the region.
Thailand’s Nominees Across Core Content Verticals
The Thai delegation is led by Bow Kanyarat Piyanantasomdee (@bowkanyaratp), who secured the nomination for Creator of the Year. Her channel integrates culinary content, family storytelling, and lifestyle narratives. Expressing her gratitude, Bow emphasized that representing Thailand in Bali reflects both community support and an ongoing commitment to refining creative output, viewing the platform as a significant benchmark for personal and professional growth.
In other competitive categories, @brightekkarat, who previously won Storyteller of the Year at TikTok Awards Thailand 2025, advanced as Rising Creator of the Year through personality-driven narratives. Science communicator @saysci represents the Education Creator of the Year category, focusing on making complex scientific concepts accessible to general audiences. Sports Creator of the Year nominee @baggiopac_ blends football tactical analysis, entertainment, and gaming commentary.
The lineup also features travel creator @bas_gowentgo in the Lifestyle category, food reviewer @toktak.kat.review in Food, and film commentator @pizza_movie in Entertainment. Make-up specialist @premepromt earned the Beauty & Fashion Creator of the Year nod, while music performer @justmine_mali_marisar secured the Popular Video of the Year nomination after generating over 12.9 million views with her viral “E-ya” trend video.
Commercial Innovation and Grand Finale Schedule
Reflecting the intersection of content and digital commerce, @yok_jittraphan represents the country as TikTok Shop Creator of the Year for engaging product demonstrations and consumer storytelling, while @kayoseda secured the nomination for TikTok LIVE Creator of the Year through interactive community broadcasting.
The country representatives were determined following a public voting window that ran from October 12 to October 26, 2026. Regional winners across all categories will be officially announced at the grand finale in Bali on November 27, 2026.
#TikTok #TikTokAwardsSEA #TikTokAwards2026 #CreatorEconomy #Thailand #SoutheastAsia #TheReporterAsia
